{"title":"Academic \u0026 Research","description":"\u003ch3\u003eExplore Academic \u0026amp; Research\u003c\/h3\u003e\n\u003cp\u003eDiscover a wide selection of products tailored for academic and research purposes. From high-quality journals to advanced research tools, find everything you need to excel in your scholarly pursuits.\u003c\/p\u003e\n\u003ch3\u003eEnhance Your Studies\u003c\/h3\u003e\n\u003cp\u003eWhether you are a student, professor, or researcher, our collection offers resources to enhance your studies. Stay up-to-date with the latest publications and equip yourself with the tools necessary to conduct impactful research.\u003c\/p\u003e\n\u003ch3\u003eCultivate Knowledge\u003c\/h3\u003e\n\u003cp\u003eImmerse yourself in a world of knowledge and exploration with our Academic \u0026amp; Research collection. Cultivate your expertise, expand your intellectual horizons, and embark on a journey of discovery with our carefully curated selection of educational resources.\u003c\/p\u003e","products":[{"product_id":"international-marketing-in-a-changing-world-a-managerial-guidebook-paperback","title":"International Marketing in a Changing World: A Managerial Guidebook - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eM. Billur Akdeniz\u003c\/b\u003e (Author), \u003cb\u003eSebastian Van Der Vegt\u003c\/b\u003e (Author), \u003cb\u003eS. Tamer Cavusgil\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNavigate Global Markets with Confidence\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eInternational Marketing in a Changing World\u003c\/i\u003e is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.\u003c\/p\u003e\u003cp\u003eAuthored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique \u003ci\u003e3W-1H\u003c\/i\u003e framework simplifies complex decisions, helping marketers focus on what matters most.\u003c\/p\u003e\u003cp\u003eWith relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 266\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 19, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964659368237,"sku":"9781637428481","price":37.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/international-marketing-in-a-changing-world-a-managerial-guidebook-paperback-9988776.webp?v=1775478006"},{"product_id":"focus-paperback","title":"Focus - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAl Ries\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert \u003cstrong\u003eAl Ries\u003c\/strong\u003e has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.\u003c\/p\u003e\u003cp\u003eUsing real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 17, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964659728685,"sku":"9780060799908","price":19.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/focus-paperback-6926595.webp?v=1775477947"},{"product_id":"the-end-of-fashion-how-marketing-changed-the-clothing-business-forever-paperback","title":"The End of Fashion: How Marketing Changed the Clothing Business Forever - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTeri Agins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA solid, hard-hitting, and uncompromising journalistic look at the fashion industry.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe time when \"fashion\" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In \u003cem\u003eThe End of Fashion, Wall Street Journal\u003c\/em\u003e, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e The time when \"fashion\" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In \u003cem\u003e The End of Fashion, Wall Street Journal\u003c\/em\u003e, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.83 x 8.05 x 5.28 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 22, 2000\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964663202093,"sku":"9780060958206","price":20.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-end-of-fashion-how-marketing-changed-the-clothing-business-forever-paperback-4516084.webp?v=1775477767"},{"product_id":"why-we-buy-the-science-of-shopping-updated-and-revised-for-the-internet-the-global-consumer-and-beyond-paperback","title":"Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePaco Underhill\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis enlightening edition includes new information on: \u003cp\u003e\u003c\/p\u003e-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. \u003cp\u003e\u003c\/p\u003e-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. \u003cp\u003e\u003c\/p\u003eThe new \u003ci\u003eWhy We Buy\u003c\/i\u003e is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePaco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of \u003ci\u003eWhy We Buy\u003c\/i\u003e, \u003ci\u003eThe Call of the Mall\u003c\/i\u003e, \u003ci\u003eWhat Women Want\u003c\/i\u003e, and his newest book, \u003ci\u003eHow We Eat\u003c\/i\u003e. He has also written articles for or been profiled in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, \u003ci\u003eThe New Yorker\u003c\/i\u003e, \u003ci\u003eSmithsonian Magazine\u003c\/i\u003e, and more. Paco divides his time between New York City and Madison, Connecticut.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.3 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 30, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964675129645,"sku":"9781416595243","price":21.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/why-we-buy-the-science-of-shopping-updated-and-revised-for-the-internet-the-global-consumer-and-beyond-paperback-5753441.webp?v=1775477106"},{"product_id":"invisible-influence-the-hidden-forces-that-shape-behavior-paperback","title":"Invisible Influence: The Hidden Forces That Shape Behavior - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJonah Berger\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn \u003ci\u003eInvisible Influence\u003c\/i\u003e, the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eContagious\u003c\/i\u003e explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.\" --Charles Duhigg, author of \u003ci\u003eThe Power of Habit\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIf you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. \u003cp\u003e\u003c\/p\u003eWithout our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we \u003ci\u003eavoid\u003c\/i\u003e particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. \u003cp\u003e\u003c\/p\u003eBy understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In \u003ci\u003eInvisible Influence\u003c\/i\u003e, Jonah Berger \"is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action\" (\u003ci\u003ePublishers Weekly\u003c\/i\u003e).\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.4 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 20, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964688531757,"sku":"9781476759739","price":19.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/invisible-influence-the-hidden-forces-that-shape-behavior-paperback-9366630.webp?v=1775476326"},{"product_id":"revenge-of-the-tipping-point-overstories-superspreaders-and-the-rise-of-social-engineering-hardcover","title":"Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMalcolm Gladwell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost Anticipated in: \u003c\/b\u003e \u003cbr\u003e\u003cb\u003eAARP \u003c\/b\u003e \u003cb\u003eAssociated Press \u003c\/b\u003e \u003cb\u003eTime Magazine Oprah Daily Chicago Tribune Literary Hub \u003c\/b\u003e \u003cbr\u003e\u003cb\u003ePublishers Weekly\u003c\/b\u003e \u003cb\u003ePublishers Lunch\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eTwenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of \u003ci\u003eThe Tipping Point \u003c\/i\u003ein a startling and revealing light.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Why is Miami...Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. \u003cp\u003e\u003c\/p\u003e Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. \u003ci\u003eRevenge of the Tipping Point\u003c\/i\u003e is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.27 x 8.18 x 5.77 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964689023277,"sku":"9780316575805","price":30.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/revenge-of-the-tipping-point-overstories-superspreaders-and-the-rise-of-social-engineering-hardcover-1906789.webp?v=1775476267"},{"product_id":"marketing-analytics-strategic-models-and-metrics-paperback","title":"Marketing Analytics: Strategic Models and Metrics - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephan Sorger\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarketing Analytics: Strategic Models and Metrics\u003c\/strong\u003e offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.\u003c\/p\u003e \u003cp\u003eThe book contains a wealth of information on marketing analytics: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAlmost 500 pages of text, covering a wide variety of decision models and metrics\u003c\/li\u003e \u003cli\u003eNearly 400 figures, including diagrams, tables, and charts\u003c\/li\u003e \u003cli\u003eStep-by-step instructions on market segmentation, conjoint analysis, and other techniques\u003c\/li\u003e \u003cli\u003eCurrent examples demonstrating how organizations are applying models and metrics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe list of chapters below includes a sample of the topics: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 1. Introduction\u003c\/strong\u003e - Introduction to marketing analytics\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 2. Market Insight\u003c\/strong\u003e - Market sizing and trend analysis\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 3. Market Segmentation\u003c\/strong\u003e - Segment identification, analysis, and strategy\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 4. Competitive Analysis\u003c\/strong\u003e - Competitor identification, analysis, and strategy\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 5. Business Strategy\u003c\/strong\u003e - Analytics-based strategy selection\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 6. Business Operations\u003c\/strong\u003e - Forecasting, predictive analytics, and data mining\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 7. Product and Service Analytics\u003c\/strong\u003e - Conjoint analysis and product\/service metrics\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 8. Price Analytics\u003c\/strong\u003e - Pricing techniques and assessment\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 9. Distribution Analytics\u003c\/strong\u003e - Analytics-based channel evaluation and selection\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 10. Promotion Analytics\u003c\/strong\u003e - Promotion budget estimation and allocation\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 11. Sales Analytics\u003c\/strong\u003e - Metrics for sales, profitability, and support\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 12. Analytics in Action\u003c\/strong\u003e - Pivot tables and data-driven presentations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEdition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eStephan Sorger, M.S., M.B.A., is an authority on marketing analytics, supported with both professional and academic work on the subject. Professionally, Mr. Sorger has applied quantitative methods at leading organizations such as Oracle, 3Com, and NASA. As an instructor, Mr. Sorger has taught marketing analytics at the University of California, Berkeley Extension since 2008.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 500\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.01 x 9.69 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 31, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964689809709,"sku":"9781481900300","price":58.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/marketing-analytics-strategic-models-and-metrics-paperback-3189263.webp?v=1775476265"},{"product_id":"built-on-belief-why-cultures-of-commitment-are-the-competitive-advantage-hardcover","title":"Built on Belief: Why Cultures of Commitment Are the Competitive Advantage - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMatt Marcotte\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat Fuels Successful Brands? Belief.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Built on Belief, author and leadership advisor \u003cstrong\u003eMatt Marcotte\u003c\/strong\u003e offers a powerful reminder that people-not products-are a brand's secret sauce. This time-tested narrative shows what happens when leaders and teams turn belief into a competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBelief fuels commitment-and commitment beats compliance every time.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is for leaders who value collaboration over control, employees who thrive through connection, and customers who turn into advocates one experience at a time. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou won't find quick fixes or corporate buzzwords here. Instead, Marcotte leans into three decades of hands-on leadership to explore the following: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClarifying and codifying the beliefs that shape your brand\u003c\/li\u003e\n\u003cli\u003eShifting from box-checking compliance to heart-led commitment\u003c\/li\u003e\n\u003cli\u003eInspiring people to strive toward a shared North Star\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen you're ready to build a culture of belief that starts in the heart, aligns the head, and moves through every hand, Built on Belief shows you the way.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 204\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964692660525,"sku":"9781544549897","price":30.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/built-on-belief-why-cultures-of-commitment-are-the-competitive-advantage-hardcover-1726397.webp?v=1775476087"},{"product_id":"revenge-of-the-tipping-point-overstories-superspreaders-and-the-rise-of-social-engineering-paperback","title":"Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMalcolm Gladwell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTwenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with \"curiosity and humor\" in this \u003ci\u003eNew York Times \u003c\/i\u003ebestseller that reframes the lessons of \u003ci\u003eThe Tipping Point\u003c\/i\u003e in a startling and revealing light (Shannon Carlin). ​\u003c\/b\u003e \u003cbr\u003e Why is Miami...Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. \u003ci\u003eRevenge of the Tipping Point\u003c\/i\u003e is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously. \u003cbr\u003e\u003cb\u003eMost Anticipated in: \u003c\/b\u003e \u003cbr\u003e\u003cb\u003e\u003ci\u003eAARP\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e\u003ci\u003eAssociated Press\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e\u003ci\u003eTime Magazine\u003c\/i\u003e \u003ci\u003eOprah Daily\u003c\/i\u003e \u003ci\u003eChicago Tribune\u003c\/i\u003e \u003ci\u003eLiterary Hub\u003c\/i\u003e \u003c\/b\u003e \u003cbr\u003e\u003ci\u003e\u003cb\u003ePublishers Weekly\u003c\/b\u003e\u003c\/i\u003e \u003ci\u003e\u003cb\u003ePublishers Lunch\u003c\/b\u003e\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMalcolm Gladwell \u003c\/b\u003eis the author of seven\u003ci\u003e New York Times\u003c\/i\u003e bestsellers: \u003ci\u003eThe Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, \u003c\/i\u003eand \u003ci\u003eThe Bomber Mafia\u003c\/i\u003e. He is also the cofounder of Pushkin Industries, an audio-content company that produces \u003ci\u003eRevisionist History, \u003c\/i\u003eamong other podcasts and audiobooks. He was born in England, raised in Canada, and lives outside New York with his family and a cat named Biggie Smalls. \u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.2 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964694561069,"sku":"9780316581509","price":22.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/revenge-of-the-tipping-point-overstories-superspreaders-and-the-rise-of-social-engineering-paperback-1605049.webp?v=1775475967"},{"product_id":"the-tipping-point-how-little-things-can-make-a-big-difference-paperback","title":"The Tipping Point: How Little Things Can Make a Big Difference - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMalcolm Gladwell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by \u003ci\u003eThe A.V. Club \u003c\/i\u003eand \u003ci\u003eThe Guardian\u003c\/i\u003e -- by Malcolm Gladwell, the bestselling author of \u003ci\u003eThe Bomber Mafia.\u003c\/i\u003e\u003c\/b\u003e The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.\" --Michael Lewis\u003c\/b\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMalcolm Gladwell is the author of seven \u003ci\u003eNew York Times\u003c\/i\u003e bestsellers: \u003ci\u003eThe Tipping Point, \u003c\/i\u003e\u003ci\u003eBlink, Outliers, \u003c\/i\u003e\u003ci\u003eWhat the Dog Saw, \u003c\/i\u003e\u003ci\u003eDavid and Goliath\u003c\/i\u003e, \u003ci\u003eTalking to Strangers\u003c\/i\u003e, and \u003ci\u003eThe Bomber Mafia\u003c\/i\u003e. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts \u003ci\u003eRevisionist History\u003c\/i\u003e, which reconsiders things both overlooked and misunderstood, and \u003ci\u003eBroken Record, \u003c\/i\u003ewhere he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the \u003ci\u003eTime\u003c\/i\u003e 100 Most Influential People list and touted as one of \u003ci\u003eForeign Policy\u003c\/i\u003e's\u003ci\u003e\u003c\/i\u003eTop Global Thinkers.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.1 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 07, 2002\u003c\/div\u003e\n            \n                \u003cdiv\u003e\u003cstrong\u003eAccelerated Reader:\u003c\/strong\u003e\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eQuiz Name:\u003c\/strong\u003e Tipping Point: How Little Things Can Make a Big Difference\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eInterest Level:\u003c\/strong\u003e Upper Grades, 9-12\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eReading Level:\u003c\/strong\u003e 9.1\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003ePoint Value:\u003c\/strong\u003e 15\u003c\/div\u003e\n                \n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964699017517,"sku":"9780316346627","price":22.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-tipping-point-how-little-things-can-make-a-big-difference-paperback-3407098.webp?v=1775475726"},{"product_id":"all-marketers-are-liars-the-underground-classic-that-explains-how-marketing-really-works-and-why-authenticity-is-the-best-marketing-of-all-paperback","title":"All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSeth Godin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe indispensable classic on marketing by the bestselling author of \u003ci\u003eTribes\u003c\/i\u003e and \u003ci\u003ePurple Cow\u003c\/i\u003e.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Legendary business writer Seth Godin has three essential questions for every marketer: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"What's your story?\" \u003cp\u003e\u003c\/p\u003e \"Will the people who need to hear this story believe it?\" \u003cp\u003e\u003c\/p\u003e \"Is it true?\" \u003cp\u003e\u003c\/p\u003e All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. \u003cp\u003e\u003c\/p\u003e As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. \u003cp\u003e\u003c\/p\u003e Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. \u003cp\u003e\u003c\/p\u003e But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. \u003cp\u003e\u003c\/p\u003e But for the rest of us, it's time to embrace the power of the story. As Godin writes, \"Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it.\"\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSeth Godin \u003c\/b\u003eis the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including \u003ci\u003ePermission Marketing\u003c\/i\u003e, \u003ci\u003ePurple Cow\u003c\/i\u003e, \u003ci\u003eAll Marketers Are Liars\u003c\/i\u003e, \u003ci\u003eSmall is the New Big\u003c\/i\u003e, \u003ci\u003eThe Dip\u003c\/i\u003e, \u003ci\u003eTribes\u003c\/i\u003e, \u003ci\u003eLinchpin\u003c\/i\u003e, and \u003ci\u003ePoke the Box\u003c\/i\u003e. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 6.9 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 24, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964707176749,"sku":"9781591845331","price":19.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/all-marketers-are-liars-the-underground-classic-that-explains-how-marketing-really-works-and-why-authenticity-is-the-best-marketing-of-all-paperback-2603145.webp?v=1775475260"},{"product_id":"moon-shot-the-ultimate-guide-to-outrageous-network-marketing-success-paperback","title":"Moon Shot: The Ultimate Guide to Outrageous Network Marketing Success - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSandro Cazzato\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLearn the proven steps to explode your network marketing results.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn \u003cem\u003eMoon Shot\u003c\/em\u003e, \u003cstrong\u003eSandro Cazzato\u003c\/strong\u003e shares his process for establishing a network marketing operation capable of igniting long-term, sustainable success. You'll learn the basics of network marketing, along with important strategies and tools for transforming it into a profitable profession. Whether you're a seasoned veteran or new to the business world, Sandro's concepts educate, guide, and provide peace of mind in knowing, without a doubt, that you are your own best asset.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eDiscover why success in network marketing is determined not by when you start but by the work you do, the team you build, and the strategies you implement to become exceptional.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 07, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964744139053,"sku":"9781544550381","price":22.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/moon-shot-the-ultimate-guide-to-outrageous-network-marketing-success-paperback-4945919.webp?v=1775473145"},{"product_id":"moon-shot-the-ultimate-guide-to-outrageous-network-marketing-success-hardcover","title":"Moon Shot: The Ultimate Guide to Outrageous Network Marketing Success - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSandro Cazzato\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLearn the proven steps to explode your network marketing results.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn \u003cem\u003eMoon Shot\u003c\/em\u003e, \u003cstrong\u003eSandro Cazzato\u003c\/strong\u003e shares his process for establishing a network marketing operation capable of igniting long-term, sustainable success. You'll learn the basics of network marketing, along with important strategies and tools for transforming it into a profitable profession. Whether you're a seasoned veteran or new to the business world, Sandro's concepts educate, guide, and provide peace of mind in knowing, without a doubt, that you are your own best asset.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eDiscover why success in network marketing is determined not by when you start but by the work you do, the team you build, and the strategies you implement to become exceptional.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 07, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964744302893,"sku":"9781544550398","price":30.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/moon-shot-the-ultimate-guide-to-outrageous-network-marketing-success-hardcover-6506854.webp?v=1775473087"},{"product_id":"winning-through-platforms-how-to-succeed-when-every-competitor-has-one-paperback","title":"Winning Through Platforms: How to Succeed When Every Competitor Has One - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTed Moser\u003c\/b\u003e (Author), \u003cb\u003eCharlotte Bloom\u003c\/b\u003e (Author), \u003cb\u003eOmar Akhtar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWinning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eDigital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence--lighting the valuable customer Use journey that was formerly dark.\u003c\/p\u003e \u003cp\u003eHow will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eWinning Through Platforms\u003c\/em\u003e decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies--such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.\u003c\/p\u003e \u003cp\u003eThis game-changing playbook will teach you how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eRevitalize your business through strategic use of platforms\u003c\/li\u003e \u003cli\u003eDesign platforms that are compelling to customers and hard for competitors to match\u003c\/li\u003e \u003cli\u003eAccelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journey\u003c\/li\u003e \u003cli\u003eInnovate in high-impact benefit areas to differentiate your platform\u003c\/li\u003e \u003cli\u003eElevate your customer's personal platform experience\u003c\/li\u003e \u003cli\u003eTransform your enterprise and operations to drive superior performance\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.\u003c\/p\u003e \u003cp\u003eLearn the platform playbook. Find and apply your plays.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThis book forms part of the American Marketing Association (AMA) leadership series.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTed Moser\u003c\/strong\u003e is a Senior Partner at Prophet, a growth and transformation consultancy, where he helps category-leading digital platform clients to anticipate market evolution, craft distinctive value growth strategies, and realize their ambitions. Ted's client work spans innovation, branding, go to market excellence, and operating model transformation. A Wharton School MBA with highest honors in Strategy and Marketing, he previously co-authored Profit Patterns with Adrian Slywotziky to identify how profit pools shift with Internet business model innovation. He is a decades-long digital innovator for global financial inclusion.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCharlotte Bloom\u003c\/strong\u003e is the CEO of VSNRY, a strategic consulting firm, where she works with visionary leaders to identify and bring to market industry-defining business strategies and innovations. Her clients have successfully launched new businesses, pivoted to more lucrative business models, been acquired and IPO'd. She is an advocate for women and ally to businesses that make the world a better place.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eOmar Akhtar\u003c\/strong\u003e conducts research and advises companies on best practices in data, technology and go-to-market excellence. His research publications include digital practice benchmarks, maturity models, guides for developing strategies, and frameworks for evaluating people, processes, and technologies.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 376\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 10, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964754723117,"sku":"9781804553015","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/winning-through-platforms-how-to-succeed-when-every-competitor-has-one-paperback-6893401.webp?v=1775472487"},{"product_id":"alchemy-the-dark-art-and-curious-science-of-creating-magic-in-brands-business-and-life-paperback","title":"Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRory Sutherland\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHOW DOES MAGIC HAPPEN?\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e \u003c\/em\u003e\u003cstrong\u003eThe Ogilvy advertising legend--\"one of the leading minds in the world of branding\" (NPR)--explores the art and science of \u003c\/strong\u003e\u003cstrong\u003econjuring irresistible products and ideas\u003c\/strong\u003e\u003cstrong\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. \u003cem\u003eAlchemy\u003c\/em\u003e combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read.\" --Entrepreneur (\"Best Books of the Year\")\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhy is Red Bull so popular, though everyone--\u003cem\u003eeveryone!\u003c\/em\u003e--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: \u003cem\u003ealchemy\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eBased on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--\u003cem\u003eAlchemy, \u003c\/em\u003e the revolutionary book by\u003cstrong\u003e \u003c\/strong\u003eOgilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.\u003c\/p\u003e\u003cp\u003eHeralded as \"one of the leading minds in the world of branding\" by NPR and \"the don of modern advertising\" by \u003cem\u003eThe Times\u003c\/em\u003e, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: \u003c\/p\u003e\u003cp\u003eWhat can honey bees teach us about creating a sustainable business?\u003c\/p\u003e\u003cp\u003eHow could budget airlines show us how to market a healthcare system?\u003c\/p\u003e\u003cp\u003eWhy is it better to be vaguely right than precisely wrong?\u003c\/p\u003e\u003cp\u003eWhat might soccer penalty kicks teach us about the dangers of risk-aversion?\u003c\/p\u003e\u003cp\u003eBetter \"branding,\" Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. \u003c\/p\u003e\u003cp\u003eEqually startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow does magic happen?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhy is Red Bull so popular, though everyone--\u003cem\u003eeveryone!\u003c\/em\u003e--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: \u003cem\u003ealchemy.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eBased on thirty years of fieldwork inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--\u003cem\u003eAlchemy, \u003c\/em\u003e the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED Talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.\u003c\/p\u003e\u003cp\u003eHeralded as \"one of the leading minds in the world of branding\" by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat can honeybees teach us about creating a sustainable business?\u003c\/li\u003e\n\u003cli\u003eHow could budget airlines show us how to market a health-care system?\u003c\/li\u003e\n\u003cli\u003eWhy is it better to be vaguely right than precisely wrong?\u003c\/li\u003e\n\u003cli\u003eWhat might soccer penalty kicks teach us about the dangers of risk aversion?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBetter \"branding,\" Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. \u003c\/p\u003e\u003cp\u003eEqually startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.\u003c\/p\u003e--JULES GODDARD, London Business School\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow does magic happen?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhy is Red Bull so popular, though everyone--\u003cem\u003eeveryone!\u003c\/em\u003e--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: \u003cem\u003ealchemy.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eBased on thirty years of fieldwork inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--\u003cem\u003eAlchemy, \u003c\/em\u003e the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED Talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.\u003c\/p\u003e\u003cp\u003eHeralded as \"one of the leading minds in the world of branding\" by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat can honeybees teach us about creating a sustainable business?\u003c\/li\u003e\n\u003cli\u003eHow could budget airlines show us how to market a health-care system?\u003c\/li\u003e\n\u003cli\u003eWhy is it better to be vaguely right than precisely wrong?\u003c\/li\u003e\n\u003cli\u003eWhat might soccer penalty kicks teach us about the dangers of risk aversion?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBetter \"branding,\" Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. \u003c\/p\u003e\u003cp\u003eEqually startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 26, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964759736621,"sku":"9780062388421","price":20.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/alchemy-the-dark-art-and-curious-science-of-creating-magic-in-brands-business-and-life-paperback-8380668.webp?v=1775472187"},{"product_id":"the-22-immutable-laws-of-marketing-exposed-and-explained-by-the-worlds-two-paperback","title":"The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAl Ries\u003c\/b\u003e (Author), \u003cb\u003eJack Trout\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are laws of nature, so why shouldn't there be laws of marketing?\u003c\/p\u003e\u003cp\u003eAs Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of \u003cem\u003ePositioning\u003c\/em\u003e--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In \u003cem\u003eThe 22 Immutable Laws of Marketing\u003c\/em\u003e, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 8.1 x 5.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 27, 1994\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964760654125,"sku":"9780887306662","price":22.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-22-immutable-laws-of-marketing-exposed-and-explained-by-the-worlds-two-paperback-4970927.webp?v=1775472186"},{"product_id":"social-media-marketing-all-in-one-for-dummies-paperback","title":"Social Media Marketing All-In-One for Dummies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichelle Krasniak\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShare your brand message and connect with your customers\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThere's no way around it--social media is everywhere, and the savviest businesses are making the most of it. With the help of \u003ci\u003eSocial Media Marketing All-in-One For Dummies, \u003c\/i\u003e you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGet acquainted with the top social media platforms for business marketing\u003c\/li\u003e \u003cli\u003eLearn how to create more compelling content--with or without the help of AI\u003c\/li\u003e \u003cli\u003eConsider social commerce and influencer partnerships in your marketing mix\u003c\/li\u003e \u003cli\u003eUse groups, communities, and private spaces to build trust and camaraderie\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShare your message and connect with your customers\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to the most popular social media platforms. Discover how to promote your business, reach customers, and grow your brand, using the latest tools and strategies. \u003ci\u003eSocial Media Marketing All-in-One For Dummies \u003c\/i\u003eis the perfect resource for marketers, publicists, and entrepreneurs everywhere. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e9 Books Inside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eThe Social Media Mix\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eCybersocial Tools\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eContent Marketing\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eX(TM)\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eFacebook\u003csup\u003e(R)\u003c\/sup\u003e\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eLinkedIn\u003csup\u003e(R)\u003c\/sup\u003e\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eGetting Visual\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eOther Social Media Marketing Sites\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eMeasuring Results and Building on Success\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichelle Krasniak\u003c\/b\u003e has more than two decades' experience as a content creator and technical editor. She helps clients all over the world develop and execute successful content and social media marketing strategies.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 736\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.7 x 9 x 7.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 12, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964761014573,"sku":"9781394318759","price":36.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/social-media-marketing-all-in-one-for-dummies-paperback-8103531.webp?v=1775472127"},{"product_id":"courageous-marketing-the-b2b-marketers-playbook-for-career-success-hardcover","title":"Courageous Marketing: The B2B Marketer's Playbook for Career Success - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eUdi Ledergor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e**#1 Bestseller in Marketing \u0026amp; Sales**\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTake the Boring Out of B2B Marketing\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCourageous Marketing \u003c\/em\u003eis your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor's journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePunch above your weight with guerrilla marketing stunts to make your company appear bigger than it is.\u003c\/li\u003e\n\u003cli\u003eCreate content marketing so good that people are willing to pay for it.\u003c\/li\u003e\n\u003cli\u003eSuccessfully build a new product category (but only if you really need to).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you want to intentionally advance your marketing career, build a highly effective team, and impactfully collaborate with your peers, you're in the right place.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This book offers a smart, compelling argument for boldness in B2B marketing. Udi Ledergor lays out a clear, practical approach to standing out in a crowded field-without gimmicks or empty hype.\"\u003c\/p\u003e\u003cp\u003e-\u003cstrong\u003eDANIEL H. PINK\u003c\/strong\u003e, #1 New York Times bestselling author of To Sell Is Human\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This book contains a blindingly different and important recommendation for marketers: Don't stay clear of all risky situations. Rather, cultivate them selectively, armed with a well-resourced plan to channel them into major successes. Best of all, it tells us exactly how to develop such transformative plans.\"\u003c\/p\u003e\u003cp\u003e-\u003cstrong\u003eROBERT CIALDINI\u003c\/strong\u003e, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eInfluence\u003c\/em\u003e and \u003cem\u003ePre-Suasion\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Great marketing stands out and sparks action. \u003cem\u003eCourageous Marketing\u003c\/em\u003e uncovers how winning startups build bold brands, ignite conversations with thought-provoking content, and transform customers into raving fans.\"\u003c\/p\u003e\u003cp\u003e-\u003cstrong\u003eNIR EYAL\u003c\/strong\u003e, bestselling author of \u003cem\u003eHooked\u003c\/em\u003e and \u003cem\u003eIndistractable\u003c\/em\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 204\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 10, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964764422445,"sku":"9798992178418","price":32.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/courageous-marketing-the-b2b-marketers-playbook-for-career-success-hardcover-4993857.webp?v=1775471946"},{"product_id":"practical-generative-ai-with-chatgpt-second-edition-unleash-your-prompt-engineering-potential-with-openai-technologies-for-productivity-and-creativ-paperback","title":"Practical Generative AI with ChatGPT - Second Edition: Unleash your prompt engineering potential with OpenAI technologies for productivity and creativ - Paperback","description":"\u003cdiv\u003e\n\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003e\u003cstrong\u003eReport copyright infringement\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eby \u003cstrong\u003eValentina Alto\u003c\/strong\u003e (Author)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransform your professional world with ChatGPT and OpenAI-master prompt design to revolutionize development, marketing, research, and enterprise implementation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Turn ChatGPT into your companion for marketing, research, personal productivity, art and coding\u003c\/p\u003e\n\u003cp\u003e- Learn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered results\u003c\/p\u003e\n\u003cp\u003e- Build custom GPTs and assistants tailored to your specific business needs and workflows\u003c\/p\u003e\n\u003cp\u003e- Purchase of the print or Kindle book includes a free PDF eBook\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Description: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePractical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT. From building AI assistants and mastering prompt engineering to analyzing documents and images and even generating code, this book equips you with the skills to integrate generative AI into your workflow.\u003c\/p\u003e\n\u003cp\u003eWritten by a technical architect specializing in AI and intelligent applications, this book provides the tools and knowledge you need to streamline tasks, enhance productivity, and create intelligent solutions. You'll learn how to craft precise prompts, leverage ChatGPT for daily efficiency, and develop custom AI assistants tailored to your needs.\u003c\/p\u003e\n\u003cp\u003eThe chapters show you how to use ChatGPT's multimodal capabilities to generate images with DALL-E and even transform images into code. This ChatGPT book goes beyond basic interactions by showing you how to design custom GPTs and integrate OpenAI's APIs into your applications. You'll explore how businesses use OpenAI models, from building AI applications, including semantic search, to creating an AI roadmap. Each chapter is packed with practical examples, ensuring you can apply the techniques right away.\u003c\/p\u003e\n\u003cp\u003eBy the end of this book, you'll be well equipped to leverage OpenAI's technology for competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat You Will Learn: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Explore the fundamentals of generative AI and GPT models\u003c\/p\u003e\n\u003cp\u003e- Master prompt engineering to consistently get relevant and reliable outputs from ChatGPT\u003c\/p\u003e\n\u003cp\u003e- Develop marketing strategies and conduct meaningful A\/B testing with AI assistance\u003c\/p\u003e\n\u003cp\u003e- Boost your coding with code generation, review, and optimization\u003c\/p\u003e\n\u003cp\u003e- Enhance research with real-time knowledge mining\u003c\/p\u003e\n\u003cp\u003e- Enhance your visual creativity with image generation, image understanding, and style transfer\u003c\/p\u003e\n\u003cp\u003e- Design custom GPTs and assistants tailored to specific business functions\u003c\/p\u003e\n\u003cp\u003e- Discover how enterprises are leveraging large language models for their AI apps\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho this book is for: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is ideal for business professionals, developers, marketers, researchers, and decision-makers who want to leverage AI to enhance productivity. No advanced technical background is required for the foundational sections, making the content accessible to beginners, while later chapters provide depth for technical professionals implementing enterprise solutions. If you're seeking practical applications of generative AI in business contexts, you'll find immediate, actionable value in this book.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Introduction to Generative AI\u003c\/p\u003e\n\u003cp\u003e- OpenAI and ChatGPT: Beyond the Market Hype\u003c\/p\u003e\n\u003cp\u003e- Understanding Prompt Engineering\u003c\/p\u003e\n\u003cp\u003e- Boosting Day-to-Day Productivity with ChatGPT\u003c\/p\u003e\n\u003cp\u003e- Developing the Future with ChatGPT\u003c\/p\u003e\n\u003cp\u003e- Mastering Marketing with ChatGPT\u003c\/p\u003e\n\u003cp\u003e- Research Reinvented with ChatGPT\u003c\/p\u003e\n\u003cp\u003e- Unleashing Creativity Visually with ChatGPT\u003c\/p\u003e\n\u003cp\u003e- Exploring GPTs\u003c\/p\u003e\n\u003cp\u003e- Leveraging OpenAI Models for Enterprise- Scale Applications\u003c\/p\u003e\n\u003cp\u003e- Epilogue and Final Thoughts\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 386\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.25 x 7.5 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 25, 2025\u003c\/div\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964765503789,"sku":"9781836647850","price":56.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/practical-generative-ai-with-chatgpt-second-edition-unleash-your-prompt-engineering-potential-with-openai-technologies-for-productivity-and-creativ-paperback-1680426.webp?v=1775471887"},{"product_id":"how-to-write-a-marketing-plan-define-your-strategy-plan-effectively-and-reach-your-marketing-goals-paperback","title":"How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Westwood\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eHow to Write a Marketing Plan\u003c\/b\u003e \u003c\/i\u003eincludes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media\u003cb\u003e. \u003c\/b\u003eThis 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe Creating Success series of books...\u003c\/b\u003e\u003cbr\u003eUnlock vital skills, power up your performance and get ahead with the bestselling \u003ci\u003e\u003cb\u003eCreating Success\u003c\/b\u003e\u003c\/i\u003e series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJohn Westwood \u003c\/b\u003ehas held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of \u003ci\u003e\u003cb\u003eThe Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook\u003c\/b\u003e \u003c\/i\u003eand \u003ci\u003e\u003cb\u003eMarketing Your Business\u003c\/b\u003e, \u003c\/i\u003eall published by Kogan Page\u003cb\u003e.\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.52 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 27, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964771533101,"sku":"9781398619739","price":19.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/how-to-write-a-marketing-plan-define-your-strategy-plan-effectively-and-reach-your-marketing-goals-paperback-6160521.webp?v=1775471527"},{"product_id":"effective-phrases-for-performance-appraisals-a-guide-to-successful-evaluations-spiral","title":"Effective Phrases for Performance Appraisals: A Guide to Successful Evaluations - Spiral","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJames E. Neal Jr\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA handbook designed to help the appraiser in selecting phrases and words that accurately describe a broad range of critical rating factors.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.4 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964783493421,"sku":"9781882423200","price":22.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/effective-phrases-for-performance-appraisals-a-guide-to-successful-evaluations-spiral-3790511.webp?v=1775470866"},{"product_id":"defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-paperback","title":"Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks - Paperback","description":"\u003cdiv\u003e\n\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow noopener\"\u003e\u003cstrong\u003eReport copyright infringement\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eby \u003cstrong\u003eT. Calkins\u003c\/strong\u003e (Author)\u003c\/p\u003e\n\u003cp\u003eHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003c\/p\u003e\n\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\n\u003cp\u003eTim Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management and co-academic director of Kellogg's branding program. He is the managing director of Class5 Consulting, a marketing strategy firm and has been quoted in \u003cem\u003eBusinessweek, Newsweek, \u003c\/em\u003ethe \u003cem\u003eFinancial Times, The Wall Street Journal \u003c\/em\u003eand \u003cem\u003eThe New York Times\u003c\/em\u003e. He lives in Evanston, IL.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 294\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6.1 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 07, 2014\u003c\/div\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964787589421,"sku":"9781137278753","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-paperback-9271252.webp?v=1775470628"},{"product_id":"strategic-marketing-management-11th-edition-paperback","title":"Strategic Marketing Management, 11th Edition - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlexander Chernev\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStrategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. More important, this book offers a framework and a set of practical tools that enable managers to apply the theory to address business challenges and take advantage of market opportunities. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe content of this book is organized into five major parts. The first part introduces a comprehensive framework for marketing management, which serves as the foundation for the rest of the book. Specifically, it explores the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as central components of a company's business model, and the steps involved in developing an actionable marketing plan.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe second part delves into the development of a marketing strategy that guides a company's tactical activities. This part focuses on three fundamental aspects of marketing strategy: identifying target customers, creating a customer value proposition, and developing a value proposition for the company and its collaborators.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe third part examines marketing tactics as a process of designing, communicating, and delivering value. It discusses how companies design their offerings, specifically how they develop their products and services, build their brands, set prices, and decide on promotional incentives. Additionally, it addresses how companies design their communication campaigns and manage their distribution channels to deliver their offerings to target customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe fourth part focuses on managing growth. It examines strategies that companies use to gain and defend their market position and manage sales growth. This part further explores the process of developing new market offerings and managing product lines to create market value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe final part provides practical tools that illustrate the application of the marketing theory and frameworks advanced in this book in real-world scenarios. It includes two workbooks: one focused on identifying target customers and another outlining the development of the strategic and tactical components of a company's business model.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStrategic Marketing Management blends theoretical rigor with practical relevance to strengthen the marketing skills of a wide array of business professionals-from those creating novel market offerings to those improving on existing ones, from entrepreneurs launching a new business to professionals working in established corporations, and from managers overseeing specific products, services, and brands to senior executives responsible for their organization's overall success. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 314\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.66 x 9.25 x 7.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964789588269,"sku":"9781936572892","price":87.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/strategic-marketing-management-11th-edition-paperback-4656755.webp?v=1775470566"},{"product_id":"what-your-customer-wants-and-cant-tell-you-unlocking-consumer-decisions-with-the-science-of-behavioral-economics-marketing-research-paperback","title":"What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMelina Palmer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse the Science of Behavioral Economics to Understand Why People Buy\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"The most important business book to come out in years.\" -\u003cb\u003eMichael F. Schein\u003c\/b\u003e, author and columnist for \u003cem\u003eForbes, Inc\u003c\/em\u003e, and \u003cem\u003ePsychology Today\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2022 First Place Category Winner CIBA (Chanticleer International Book Awards)\u003cbr\u003e#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cem\u003eWhat Your Customer Wants (And Can't Tell You)\u003c\/em\u003e explains the neuroscience of consumer behavior. Learn exactly why people buy-and how to use that knowledge to improve pricing, increase sales, create better \"brain-friendly\" brand messaging, and be a more effective leader.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBehavioral economics is the marketing research future of brands and business.\u003c\/b\u003e This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover information and tools you can actually use to influence consumers. \u003c\/b\u003eGo beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDramatically improve your effectiveness as a leader and marketer with the practical tools in this book: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReal-world examples that bring a concept to life and make it stick\u003c\/li\u003e\n\u003cli\u003eIdeas to help you with problem solving for your business\u003c\/li\u003e\n\u003cli\u003eWays to hack your brain into coming up with innovative programs, products, and initiatives\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you liked marketing and business books like \u003cem\u003eNudge\u003c\/em\u003e, \u003cem\u003ePredictably Irrational\u003c\/em\u003e, or \u003cem\u003eThis is Marketing\u003c\/em\u003e by Seth Godin, you'll love \u003cem\u003eWhat Your Customer Wants (And Can't Tell You)\u003c\/em\u003e.\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 300\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 11, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51966184816941,"sku":"9781642505627","price":21.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/dlArQ3NJaHRaNlc1M3dleFZrRXltZz09.webp?v=1775508623"},{"product_id":"writing-and-research-a-guide-for-theological-students-paperback","title":"Writing and Research: A Guide for Theological Students - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKevin Gary Smith\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten in a simple yet engaging style, Dr Kevin Smith applies his years of experience and expertise in scholarly writing and research in this one-volume guide. Perfect as an introduction for new and continuing undergraduate or postgraduate students, this publication provides helpful guidelines and illustrations on all the elements that go into producing an academic work. Combining specific instruction on researching and preparing an academic work, as well as practical advice for task management, makes this an ideal go-to guide for students and supervisors alike.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 218\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51966763434285,"sku":"9781783688951","price":32.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/RlAwRkExZDJpSmVESWxFdXVQWkV4dz09.webp?v=1775538848"},{"product_id":"from-topic-to-thesis-a-guide-to-theological-research-paperback","title":"From Topic to Thesis: A Guide to Theological Research - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael Kibbe\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile courses in Bible and theology typically require research papers, particularly at the graduate level, very few include training in research. Professors have two options: use valuable class time to teach students as much as they can, or lower their standards with the understanding that students cannot be expected to complete tasks for which they have never been prepared. \u003cem\u003eFrom Topic to Thesis: A Guide to Theological Research\u003c\/em\u003e offers a third option. This affordable and accessible tool walks students through the process, focusing on five steps: finding direction, gathering sources, understanding issues, entering discussion and establishing a position. Its goal is to take students directly from a research \u003cem\u003eassignment\u003c\/em\u003e to a research \u003cem\u003eargument\u003c\/em\u003e--in other words, from topic to thesis.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 153\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 6.9 x 4.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 31, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51966904762669,"sku":"9780830851317","price":19.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/TDhCZlRyOTZOdzUyejVYcHExem55QT09.webp?v=1775539764"},{"product_id":"burdened-student-debt-and-the-making-of-an-american-crisis-hardcover","title":"Burdened: Student Debt and the Making of an American Crisis - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRyann Liebenthal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn urgent investigation of student debt in America revealing the corrupt systems, rotten policies, and bad actors that have created a $1.7 trillion crisis.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCollege costs more today than ever and is worth less. Tuition at public colleges has more than tripled in the past 50 years. Over the same period student debt has grown from virtually nothing to more than $1.7 trillion, second only to home mortgages.\u003c\/p\u003e\u003cp\u003eSkyrocketing student-loan burdens are leading an entire generation to put off the traditional milestones of adulthood: buying homes, getting married, starting families, and saving for retirement. The burden weighs heavier on women and black Americans, and with almost 10 percent of student debtors now over the age of 60, it is a crisis no longer limited to the young.\u003c\/p\u003e\u003cp\u003eRyann Liebenthal's \u003cem\u003eBurdened\u003c\/em\u003e tells the maddening story of how the power plays of legislators and presidents, the commodification of higher ed, and the rapacious practices of for-profit colleges and private lenders have created today's student-debt lava pit.\u003c\/p\u003e\u003cp\u003eAs the notion of student-loan cancellation percolates into the political mainstream, Liebenthal offers a deeply researched, sweeping narrative of our broken system. Rather than give in to despair, she boldly charts a way out, offering hopeful solutions to this seemingly unfixable problem.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRYANN LIEBENTHAL is a writer and editor living in Oakland, California. A graduate of Reed College and NYU's School of Journalism, she has written for \u003ci\u003eHarper's Magazine, \u003c\/i\u003e\u003ci\u003eMother Jones \u003c\/i\u003e(where her exposé on the failed federal student loans forgiveness program was a cover story in 2018), \u003ci\u003e n + 1, \u003c\/i\u003e and the \u003ci\u003eNew Republic. \u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.1 x 5.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 10, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51978194977069,"sku":"9780358353966","price":28.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/GznwQmZP069780358353966.webp?v=1775800953"},{"product_id":"the-elusive-dream-punta-chivato-baja-california-sur-mexico-the-first-40-years-paperback","title":"The Elusive Dream: Punta Chivato, Baja California Sur, Mexico - The First 40 Years - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJ. M. Joy\u003c\/b\u003e (Author), \u003cb\u003eKim Rogers\u003c\/b\u003e (Other)\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 540\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.09 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51978299081005,"sku":"9798985585629","price":36.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/taqfIdJGSw9798985585629.webp?v=1775801515"},{"product_id":"prince-hall-freemasonry-the-secret-within-paperback","title":"Prince Hall Freemasonry: The Secret Within - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWarrior Hawk\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eUNLOCK THE SECRETS OF PRINCE HALL FREEMASONRY... An aura of mystery surrounds the Masonic tradition Prince Hall founded. Part of this aura comes from the false perception, held even by many fellow Masons, that Prince Hall Freemasonry is different from \"normal\" Masonry, with special rites and ceremonies and a different set of core beliefs than those held by other Freemasons. And there is also the aura of mystery that surrounds Prince Hall himself. Although Hall is widely recognized as the father of Black Masonry in the United States, few records pertaining to his life have been found. In Prince Hall Freemasonry: The Secret Within, the author attempts to dispel the perception that Freemasonry is a secret, mysterious group. The book not only reveals the history of Prince Hall masonry but is a comprehensive guide and teaching tool for Masonic schools-offering a fascinating look into an organization often perceived as taboo to outsiders.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAbout the Author: Warrior Hawk is a native of Pennsylvania and a graduate of Central Catholic High School, Edinboro University, and University of Maryland, Eastern Shore. With multiple degrees, he is a successful businessman who entered the Masonry craft years ago in pursuit of community and individual involvement. Prince Hall Freemasonry is his first book.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 28, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51978449420589,"sku":"9781478727446","price":25.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/elR3Ty9jcUhiZDl3Y1R1VjI5NnZrQT09.webp?v=1775805225"},{"product_id":"timeline-of-world-history-hardcover","title":"Timeline of World History - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMatt Baker\u003c\/b\u003e (Editor), \u003cb\u003eJohn Andrews\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChart the course of history through the ages with this collection of oversize foldout charts and timelines.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eTimeline of World History \u003c\/i\u003eis a unique work of visual reference from the founders of the Useful Charts website that puts the world's kingdoms, empires, and civilizations in context with one another. A giant wall chart shows the timelines and key events for each region of the world, and four additional foldout charts display the history of the Americas, Europe, Asia and the Pacific, and Africa and the Middle East. Packed with maps, diagrams, and images, this book captures the very essence of our shared history.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMatt Baker\u003c\/b\u003e is the founder of UsefulCharts and the creator of its educational wall charts. Based in Vancouver, BC, he holds a PhD in education and is a passionate advocate of visual learning.\u003cbr\u003e His YouTube channel has more than 250,000 subscribers, and his design work has appeared in BBC \u003ci\u003eFocus\u003c\/i\u003e magazine, as well as on NASA's JPL website. Follow him on Twitter: @usefulcharts. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eJohn Andrews\u003c\/b\u003e has a long history of his own, writing on history, sports, music, and popular culture, and editing dozens of books on a host of subjects. His recent published works include \u003ci\u003eThe Beautiful Game\u003c\/i\u003e, as well as contributions to titles such as \u003ci\u003eExplore Your Family's Past\u003c\/i\u003e, \u003ci\u003eThe Story of Where You Live\u003c\/i\u003e, and \u003ci\u003eMusicals, The Definitive Illustrated History\u003c\/i\u003e.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 80\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 12.1 x 9.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 20, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51978475700525,"sku":"9781645174172","price":25.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/Q0ViSnhjK1B0T1VoSWRiTmx0VXRBUT09.webp?v=1775805376"},{"product_id":"pieces-of-the-action-hardcover","title":"Pieces of the Action - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eVannevar Bush\u003c\/b\u003e (Author), \u003cb\u003eBen Reinhardt\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn inside account of one of the most innovative R\u0026amp;D ecosystems of the 20th century, from the man who was at the center of it all.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003eOver a 60-year career in public affairs, Vannevar Bush--engineer, inventor, educator, and public face of government-funded science--sought to eliminate roadblocks to innovation in science and technology. In \u003ci\u003ePieces of the Action\u003c\/i\u003e, a collection of memoir-essays, he reflects on his role in shaping the policies and organizations that powered American research and development in the mid-20th century. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eAs the architect and administrator of an R\u0026amp;D pipeline that efficiently coordinated the work of civilian scientists and the military during World War II, he was central to catalyzing the development of radar and the proximity fuze, the mass production of penicillin, and the initiation of the Manhattan Project. \u003ci\u003ePieces of the Action\u003c\/i\u003e offers his hard-won lessons on how to operate and manage effectively within complex organizations, build bridges between people and disciplines, and drive ambitious, unprecedented programs to fruition. With wry humor, Bush also shares personal observations and anecdotes--pelting cows with apples, poking fun at servicemen who tried to keep his own invention secret from him--that offer a glimpse of the personality behind the accolades. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eOriginally published in 1970, this updated edition includes 15 archival images from Bush's life and career and a foreword from entrepreneur and Idea Machines podcast host Ben Reinhardt that contextualizes the lessons Pieces of the Action can offer to contemporary readers: that change depends both on heroic individuals and effective organizations; that a leader's job is one of coordination; and that the path from idea to innovation is a long and winding one, inextricably bound to those involved--those enduring figures who have a piece of the action.\u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 376\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.3 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 28, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51978536124717,"sku":"9781953953209","price":24.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/OUFTQ3N0UUM5djhDY0M2bmJBWFIyUT09.webp?v=1775805690"},{"product_id":"where-we-were-in-vietnam-a-comprehensive-guide-to-the-firebases-military-installations-and-naval-vessels-of-the-vietnam-war-1945-75-paperback","title":"Where We Were in Vietnam: A Comprehensive Guide to the Firebases, Military Installations and Naval Vessels of the Vietnam War - 1945-75 - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael P. Kelley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHellgate Press is proud to publish THE definitive guide to the installations \u0026amp; warships of the Vietnam War. The culmination of more than seven years of research, it is the ultimate guide to the military geography of the American War in Vietnam. It also includes references to numerous battle sites and forts of the French War.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith more than 16,000 entries, WHERE WE WERE IN VIETNAM covers the entire Indochina Theater including Cambodia, Laos, Thailand, and both North and South Vietnam. Each entry attempts to provide as much of the following as could be identified: name, grid coordinate, relative location, a.k.a. names, origin of name, dates built and dismantled, who constructed the base, major units occupying the base, dates of major attacks, unique features, alternate grids, province and military region. Identified within the text are some 6,000 named firebases and LZs, 2,000 airfields, and the names of more than 700 U.S. and ANZAC warships and contract vessels that served within the Vietnam Combat Zone.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 850\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.68 x 11 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 20, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51978545791277,"sku":"9781954163454","price":52.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/cmkwS2xtaXdCQ1BqR0h5VkQrV01rUT09.webp?v=1775805735"},{"product_id":"histories-of-legal-literature-a-hundred-years-of-english-language-scholarship-hardcover","title":"Histories of Legal Literature: A Hundred Years of English-Language Scholarship - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael Widener\u003c\/b\u003e (Author), \u003cb\u003eRyan Greenwood\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 212\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 06, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51979043307821,"sku":"9781616196912","price":62.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/d1B8as1lZE9781616196912.webp?v=1775818641"},{"product_id":"nigeria-ahead-an-x-ray-of-burning-issues-and-the-way-forward-paperback","title":"Nigeria Ahead: An X-ray of Burning Issues and the Way Forward - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKemdi Chino Opara\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 8.5 x 11 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 17, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51979044782381,"sku":"9781778835063","price":49.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/FK9MCgzi6N9781778835063.webp?v=1775818650"},{"product_id":"nolos-encyclopedia-of-everyday-law-answers-to-your-most-frequently-asked-legal-questions-paperback","title":"Nolo's Encyclopedia of Everyday Law: Answers to Your Most Frequently Asked Legal Questions - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eThe Editors of Nolo The Editors of Nolo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEverything you ever wanted to know about the law, but couldn't afford to ask \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Written by Nolo's expert team of attorneys, this book answers more than 1,000 of the most frequently asked questions about everyday legal issues, including: \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Credit \u0026amp; debt \u003c\/li\u003e\n\u003cli\u003e Privacy rights \u003c\/li\u003e\n\u003cli\u003e Workplace rights \u003c\/li\u003e\n\u003cli\u003e Child custody \u0026amp; support \u003c\/li\u003e\n\u003cli\u003e Wills \u0026amp; trusts \u003c\/li\u003e\n\u003cli\u003e Elder care \u003c\/li\u003e\n\u003cli\u003e Buying a house \u003c\/li\u003e\n\u003cli\u003e Bankruptcy \u003c\/li\u003e\n\u003cli\u003e Divorce \u003c\/li\u003e\n\u003cli\u003e Noisy neighbors \u003c\/li\u003e\n\u003cli\u003e Small claims court \u003c\/li\u003e\n\u003cli\u003e Home businesses \u003c\/li\u003e\n\u003cli\u003e Domestic violence \u003c\/li\u003e\n\u003cli\u003e Name changes \u003c\/li\u003e\n\u003cli\u003e Adoption \u003c\/li\u003e\n\u003cli\u003e Searches \u0026amp; seizures \u003c\/li\u003e\n\u003cli\u003e Traffic accidents \u003c\/li\u003e\n\u003cli\u003e Tenant rights \u003c\/li\u003e\n\u003cli\u003e Inventions \u003c\/li\u003e\n\u003cli\u003e Criminal law \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e The 12th edition is completely updated to provide current and accurate information on all the legal subjects covered in the book. It also has a helpful glossary of legal terms and an appendix on how to do your own legal research. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eNolo editors\u003c\/b\u003e each focus on specific areas of the law, such as estate planning, family law, employment law, real estate, criminal law, and business. They specialize in writing and editing plain English do-it-yourself legal articles and books for consumers.\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 560\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.4 x 9 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 09, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51979117592877,"sku":"9781413330670","price":33.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/NEJ6emJZZTA4NUFWRmdCcERZQkxldz09.webp?v=1775819096"},{"product_id":"legal-research-how-to-find-understand-the-law-paperback","title":"Legal Research: How to Find \u0026 Understand the Law - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCara O'Neill\u003c\/b\u003e (Author), \u003cb\u003eJessica Gillespie Gillespie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTake the law into your own hands\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDo you have legal questions at home or work or as part of law-related coursework? \u003ci\u003eLegal Research\u003c\/i\u003e is the go-to book when you need the right answers fast. You'll learn simple research methods and standard legal writing styles that will help you quickly and efficiently: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003elocate statutes, regulations, and case law\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eensure your research is current, and\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eorganize results into a legal memorandum for school, work, or court.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eCompletely modernized for the 20th edition, \u003ci\u003eLegal Research\u003c\/i\u003e covers both traditional research approaches and techniques for answering legal questions online. The examples and easy-to-understand instructions will help you master essential legal research tools in a snap, including: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003elegal encyclopedias, periodicals, and treatises\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eannotated and unannotated codes and statutes\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003epublished state and federal court cases\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ecase digests and Shepard's Citations, and\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eonline search engines, free legal websites, and blogs.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eImportantly, you'll also learn to narrow your results so you won't drown in an information flood when researching reliable, user-friendly online websites or in the local law library stacks.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.9 x 6.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 27, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51979120476461,"sku":"9781413331929","price":44.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/ueAmm52kpc9781413331929.webp?v=1775819120"},{"product_id":"research-and-reflections-on-southeast-asian-american-education-and-advancement-paperback","title":"Research and Reflections on Southeast Asian American Education and Advancement - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWayne E. Wright\u003c\/b\u003e (Editor), \u003cb\u003eVikrant Chap\u003c\/b\u003e (Editor), \u003cb\u003ePhitsamay S. Uy\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eThis book is in commemoration of the twentieth anniversary of the \u003ci\u003eJournal of Southeast Asian American Education and Advancement (JSAAEA)\u003c\/i\u003e and the fiftieth anniversary of Southeast Asian American refugee resettlement in the United States. Pivotal research articles, reviews, and creative works from past issues of JSAAEA have been selected for this volume to document the history and experiences of Cambodian, Laotian, Hmong, and Vietnamese Americans since initial refugee resettlement began in the United States in 1975, as well as the experiences of more recent Southeast Asian immigrant and refugee groups. Reviews of academic books, novels, memoirs, children's books, and motion pictures further highlight Southeast Asian American perspectives and experiences. Creative works, including poetry and short stories by Cambodian, Laotian, Hmong, Vietnamese, Thai, and Burmese American writers, provide additional and often intimate insights and reflections on the Southeast Asian American experience.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 351\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.73 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 15, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51984037642541,"sku":"9781626711006","price":84.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/YnoQd9c2nY9781626711006.webp?v=1776081538"},{"product_id":"our-assyrian-story-hardcover","title":"Our Assyrian Story - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoe Snell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOur Assyrian Story tells the real-life saga of an ancient community fighting to preserve its language and culture in the face of land encroachment, religious persecution, and assimilation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAssyrians, including Chaldeans and Syriacs, are an ethnic group that is primarily Christian and indigenous to parts of modern-day Iraq, Iran, Turkey, and Syria - an area referred to as Mesopotamia or the cradle of civilization. In recent decades, Assyrians have faced increased pressure to leave their ancestral homeland. In Iraq alone, prior to the U.S.-led invasion in 2003, the number of Assyrians was estimated at 1.5 million. Today, it's fewer than 130,000. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is an archive of Assyrian stories and photos by Joe Snell and published between 2017 and 2025 in The Assyrian Journal. This is not the Assyrian story, but simply a collection of a few stories.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 244\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 11, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51984093741357,"sku":"9798218888329","price":33.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/2Zji1pFLO19798218888329.webp?v=1776081891"},{"product_id":"yexian-the-chinese-cinderella-hardcover","title":"Yexian: the Chinese Cinderella - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlyssa Curtayne\u003c\/b\u003e (Author), \u003cb\u003eErin-Claire Barrow\u003c\/b\u003e (Illustrator)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFirst recorded in China in the ninth century, Yexian is considered by some to be the earliest version of the familiar Cinderella tale in the world.\u003c\/p\u003e\u003cp\u003eIn this mini-book, you will find the history and background of this charming story as well as a new retelling. This is the first in a series of little-known fairy tales and their histories with summaries, rewrites, and history published for storytellers, researchers, and fairy tale enthusiasts alike.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 36\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.25 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51984102883629,"sku":"9780645874297","price":19.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/60ULQHtBPT9780645874297.webp?v=1776081973"},{"product_id":"finding-insight-discovering-the-non-obvious-obvious-connection-to-why-people-do-what-they-do-paperback","title":"Finding Insight: Discovering the Non-Obvious Obvious Connection to Why People Do What They Do - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMelinda Spaulding\u003c\/b\u003e (Author), \u003cb\u003eMitch Tull\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eFinding Insight\u003c\/i\u003e delves into the essential yet often misunderstood process of insight discovery. \u003c\/b\u003e\u003c\/p\u003eThis valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why, ' \u003ci\u003eFinding Insights\u003c\/i\u003e uniquely illuminates 'how, ' equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. Employing personal narratives, practical examples, and interactive exercises, \u003ci\u003eFinding Insights\u003c\/i\u003e makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, \u003ci\u003eFinding Insights\u003c\/i\u003e caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us. \n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 04, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51992794661165,"sku":"9781636983028","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/Xp25KHSqf39781636983028.webp?v=1776329414"},{"product_id":"the-tipping-point-how-little-things-can-make-a-big-difference-hardcover","title":"The Tipping Point: How Little Things Can Make a Big Difference - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMalcolm Gladwell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the bestselling author of \u003ci\u003eThe Bomber Mafia\u003c\/i\u003e: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.\u003c\/b\u003e The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.\" --Michael Lewis\u003c\/b\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMalcolm Gladwell is the author of seven \u003ci\u003eNew York Times\u003c\/i\u003e bestsellers: \u003ci\u003eThe Tipping Point, \u003c\/i\u003e\u003ci\u003eBlink, Outliers, \u003c\/i\u003e\u003ci\u003eWhat the Dog Saw, \u003c\/i\u003e\u003ci\u003eDavid and Goliath\u003c\/i\u003e, \u003ci\u003eTalking to Strangers\u003c\/i\u003e, and \u003ci\u003eThe Bomber Mafia\u003c\/i\u003e. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts \u003ci\u003eRevisionist History\u003c\/i\u003e, which reconsiders things both overlooked and misunderstood, and \u003ci\u003eBroken Record, \u003c\/i\u003ewhere he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the \u003ci\u003eTime\u003c\/i\u003e 100 Most Influential People list and touted as one of \u003ci\u003eForeign Policy\u003c\/i\u003e's\u003ci\u003e\u003c\/i\u003eTop Global Thinkers.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.06 x 8.22 x 5.68 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 01, 2000\u003c\/div\u003e\n            \n                \u003cdiv\u003e\u003cstrong\u003eAccelerated Reader:\u003c\/strong\u003e\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eQuiz Name:\u003c\/strong\u003e Tipping Point: How Little Things Can Make a Big Difference\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eInterest Level:\u003c\/strong\u003e Upper Grades, 9-12\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eReading Level:\u003c\/strong\u003e 9.1\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003ePoint Value:\u003c\/strong\u003e 15\u003c\/div\u003e\n                \n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51999342592301,"sku":"9780316316965","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/MHNoZXQ1Y2M1dDdRM2MyY3dIeFkyZz09.webp?v=1776552625"},{"product_id":"the-art-of-money-getting-golden-rules-for-making-money-paperback","title":"The Art of Money Getting: Golden Rules for Making Money - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eP. T. Barnum\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAn unabridged edition, to include: Don't Mistake Your Vocation - Select the Right Location - Avoid Debt - Persevere - Whatever You Do, Do It with All Your Might - Use the Best Tools - Don't Get Above Your Business - Learn Something Useful - Let Hope Predominate, But Be Not Too Visionary - Do Not Scatter Your Powers - Be Systematic - Read the Newspapers - Beware Of \"Outside Operations\" - Don't Indorse Without Security - Advertise Your Business - \"Don't Read the Other Side\" - Be Polite and Kind to Your Customers - Be Charitable - Don't Blab - Preserve Your Integrity\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 82\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.2 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 17, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52005447663917,"sku":"9781603863346","price":13.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/VnlpQzk2aEdzWmVSTGI2Rk9UR0g4dz09.webp?v=1776765047"},{"product_id":"marketing-7-0-a-guide-for-thinking-marketers-in-the-age-of-ai-hardcover","title":"Marketing 7.0: A Guide for Thinking Marketers in the Age of AI - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilip Kotler\u003c\/b\u003e (Author), \u003cb\u003eHermawan Kartajaya\u003c\/b\u003e (Author), \u003cb\u003eIwan Setiawan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLevel up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.\u003c\/p\u003e \u003cp\u003eWritten by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy digitalization, AI, and immersive technology unlock the consumer mind\u003c\/li\u003e \u003cli\u003eHow performance marketing and AI obsessions kill authenticity\u003c\/li\u003e \u003cli\u003eHow to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn an era where artificial intelligence dominates marketing, businesses struggle to create authentic engagement across physical and digital spaces. \u003ci\u003eMarketing 7.0: A Guide for Thinking Marketers in the Age of AI\u003c\/i\u003e introduces mind-centric marketing approaches that harmonize technology with genuine human connection. Written by Philip Kotler, one of the world's leading marketing authorities, along with Hermawan Kartajaya and Iwan Setiawan, this guide helps marketers navigate AI-driven environments while maintaining authenticity and creating meaningful customer experiences.\u003c\/p\u003e \u003cp\u003eThe book explores how social media, artificial intelligence, and immersive technologies unlock new pathways to understanding customer minds, while addressing critical pitfalls like performance obsessions that kill authenticity. Readers will discover cognitive mapping techniques for extracting deep insights and learn to engage augmented humans who are filtering, fragmented, and frugal. \u003ci\u003eMarketing 7.0\u003c\/i\u003e delivers practical frameworks for brand storytelling, demonstrating three paths into customers' minds, and teaches marketers to tap into human biases when crafting value propositions. The authors provide strategies for building trust and designing memorable customer experiences that inspire advocacy, and an appendix provides key marketing frameworks supporting the book's core models.\u003c\/p\u003e \u003cp\u003eEngaging and accessible, this reliable resource bridges technological innovation and human-centered marketing, showing how to craft positioning for social entrepreneurship, create differentiation through circular economy principles, and build purpose-driven brands that resonate with modern consumers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e skillfully provides the roadmap for creating genuine convergence across channels and unlocking authentic customer engagement in the age of AI.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eMARKETING 7.0\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, \u003ci\u003eMarketing 7.0\u003c\/i\u003e creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing.\"\u003cbr\u003e--\u003cb\u003eKEVIN LANE KELLER, \u003c\/b\u003e E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eMarketing 7.0\u003c\/i\u003e by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve.\"\u003cbr\u003e--\u003cb\u003eHERMANN SIMON, \u003c\/b\u003e Founder and Honorary Chairman, Simon-Kucher\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eMarketing 7.0\u003c\/i\u003e unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences.\"\u003cbr\u003e--\u003cb\u003eALEXANDER CHERNEV, \u003c\/b\u003e Professor of Marketing, Kellogg School of Management, Northwestern University\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the \"50 Gurus Who Have Shaped The Future of Marketing\" according to The Chartered Institute of Marketing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIWAN SETIAWAN\u003c\/b\u003e is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including \u003ci\u003eMarketing 3.0\u003c\/i\u003e, \u003ci\u003eMarketing 4.0\u003c\/i\u003e, \u003ci\u003eMarketing 5.0\u003c\/i\u003e, and \u003ci\u003eMarketing 6.0\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.95 x 8.91 x 5.99 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 07, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52013773095213,"sku":"9781394329861","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/marketing-70-a-guide-for-thinking-marketers-in-the-age-of-ai-hardcover-9717891.webp?v=1777443307"},{"product_id":"social-chemistry-decoding-the-patterns-of-human-connection-paperback","title":"Social Chemistry: Decoding the Patterns of Human Connection - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMarissa King\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"One of the most interesting and useful books ever written on networking.\"--Adam Grant\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSocial Chemistry will utterly transform the way you think about \"networking.\" Understanding the contours \u003cb\u003eof your social network can dramatically enhance personal relationships, work life, and even your global impact. Are you an Expansionist, a Broker, or a Convener? The answer matters more than you think. . . . \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. Conventional wisdom says it's the size of your network that matters, but social science research has proven there is more to it. King explains that the quality and structure of our relationships has the greatest impact on our personal and professional lives. As she illustrates, there are three basic types of networks, so readers can see the role they are already playing: Expansionist, Broker, or Convener. This network decoder enables readers to own their network style and modify it for better alignment with their life plans and values. \u003cp\u003e\u003c\/p\u003e High-quality connections in your social network strongly predict cognitive functioning, emotional resilience, and satisfaction at work. A well-structured network is likely to boost the quality of your ideas, as well as your pay. Beyond the office, social connections are the lifeblood of our health and happiness. The compiled results from dozens of previous studies found that our social relationships have an effect on our likelihood of dying prematurely--equivalent to obesity or smoking. \u003cp\u003e\u003c\/p\u003e Rich stories of Expansionists like Vernon Jordan, Brokers like Yo-Yo Ma, and Conveners like Anna Wintour, as well as personal experiences from King's own world of connections, inform this warm, engaging, revelatory investigation into some of the most consequential decisions we can make about the trajectory of our lives.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMarissa King\u003c\/b\u003e is professor of Organizational Behavior at the Yale School of Management, where she developed and teaches a popular course entitled Managing Strategic Networks. Over the past fifteen years, King has studied how people's social networks evolve, what they look like, and why that's significant. Her most recent line of research analyzes the individual and group-level behaviors that are necessary for large-scale organizational change. Known to use wearable sensors to enhance traditional social science data, King's research has been featured in outlets such as \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, \u003ci\u003eUSA Today\u003c\/i\u003e, \u003ci\u003eU.S. News \u0026amp; World Report\u003c\/i\u003e, \u003ci\u003eBloomberg Businessweek\u003c\/i\u003e, \u003ci\u003eThe Atlantic\u003c\/i\u003e, and on National Public Radio.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.1 x 5.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 04, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52032971211053,"sku":"9781524743826","price":20.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/cFNzZVB3QUtyczZQS0hLUjlCTXlPQT09.webp?v=1777582233"},{"product_id":"bench-to-bedside-the-business-of-drug-development-paperback","title":"Bench to Bedside: The Business of Drug Development - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFraser Gibson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003ePharmaceuticals have transformed modern medicine. Penicillin, chemotherapy, and mRNA vaccines have saved millions of lives, yet the industry is often misunderstood, seen as a mix of scientific brilliance and corporate complexity.\u003cbr\u003e\u003cbr\u003eIn Bench to Bedside: The Business of Drug Development, Fraser Gibson takes readers inside this world, tracing the journey of a new therapy from the laboratory bench to the patient's bedside. Along the way, he explains why developing a single drug can take over a decade, cost billions, and still end in failure, and why so many promising discoveries never make it to market.\u003cbr\u003e\u003cbr\u003eReaders will discover: \u003cbr\u003e- Why drug development is so costly, lengthy, and uncertain\u003cbr\u003e- The roles of scientists, regulators, pharmaceutical companies, and patients in bringing therapies to life\u003cbr\u003e- How digital health tools and artificial intelligence are changing the research landscape\u003cbr\u003e- What the future of innovation might mean for medicine and society\u003cbr\u003e\u003cbr\u003eBench to Bedside offers a grounded and accessible look at one of the world's most vital and often misunderstood industries. It reminds readers that behind every therapy lies not just data and dollars, but people, innovation, and the ongoing pursuit of better health for all.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 11, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52042853613869,"sku":"9781038350923","price":26.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/bench-to-bedside-the-business-of-drug-development-paperback-8345948.webp?v=1780171506"},{"product_id":"no-b-s-marketing-to-the-affluent-no-holds-barred-take-no-prisoners-guide-to-getting-really-rich-paperback","title":"No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDan S. Kennedy\u003c\/b\u003e (Author), \u003cb\u003eMartin J. Fischer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWant to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn this 4th edition of \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, millionaire-maker Dan S. Kennedy teams up with \"Million Dollar Waiter\" Martin Fisher to unlock the profits of the economy's most stable demographic. \u003cp\u003e\u003c\/p\u003eLearn how to: \u003cbr\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eSpeak Their Language\u003c\/b\u003e: The wealthy think and act differently than the regular consumer. Learn how to reach them by refl ecting their unique values and desires.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eLeverage E-Factors\u003c\/b\u003e: Uncover the key emotional forces that make affluent customers eager to spend (and keep spending).\u003c\/li\u003e \u003cli\u003e \u003cb\u003eBuild Million-Dollar Marketing Systems\u003c\/b\u003e: Follow step-by-step instructions to create marketing strategies that generate consistent, high-value clients.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eUtilize Relationship Marketing\u003c\/b\u003e: Discover the unique service, trust-building, and engagement techniques to foster long-lasting relationships.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eDon't settle for survival. With \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, learn how to target the wealthy and watch your business win big.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDan S. Kennedy\u003c\/b\u003e is the provocative, truth-telling author of the popular \u003ci\u003eNo B.S.\u003c\/i\u003e book series, a serial, successful, multi- millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMartin J. Fischer\u003c\/b\u003e thrives off helping Entrepreneurs build successful and thriving businesses. He is the founder and creator of Waiternomics, a Direct Marketing Company. Over the years, Martin extracted invaluable marketing lessons from his career in hospitality, which he applied to both his online and offline consulting business. Martin lives in Henderson, Nevada.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 02, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52057541148973,"sku":"9781642011838","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/no-bs-marketing-to-the-affluent-no-holds-barred-take-no-prisoners-guide-to-getting-really-rich-paperback-5217238.webp?v=1780168568"},{"product_id":"death-of-a-racehorse-an-american-story-hardcover","title":"Death of a Racehorse: An American Story - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKatie Bo Lillis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe inside story of the crisis within the country's most classic sport--horseracing--and why money is killing thoroughbreds at the top of their game.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEvery year, hundreds of horses die on the racetrack. Why? \u003cp\u003e\u003c\/p\u003e In this deeply reported and propulsive narrative, CNN reporter Katie Bo Lillis shows how two high-profile cases lay bare the ills facing the sport: the abrupt, industry-rocking indictments of top trainers Jason Servis and Jorge Navarro, and the untold story of Bob Baffert, the most successful and recognizable horse trainer in modern history, and the allegations he faced after a string of mysterious horse deaths and the high-profile disqualification of his latest Kentucky Derby winner for a failed drug test. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDeath of a Racehorse\u003c\/i\u003e delves deep into the horse racing world, offering intimate access to dozens of top trainers, owners, breeders, veterinarians, lab specialists, and more. The mainstream perception has been that rampant drug use is forcing these horses to run past their natural ability, resulting in heart attacks and broken legs. But this doesn't paint the full picture. \u003cp\u003e\u003c\/p\u003eThat picture is driven by class tension between the affluent old stables and an ambitious new guard. This upstairs-downstairs drama shows blue-blooded families on a quest to restore horse racing to the good old days that never existed, versus those like Bob Baffert who are still viewed as outsiders--fantastically successful, but coming from less pedigreed backgrounds and experience. The privileged few, determined to save the sport, seem to hold a powerful suspicion that the sport's brash, pioneering working class could not possibly be doing so well on their own. \u003cp\u003e\u003c\/p\u003eLillis shows how the breeding industry prioritizes making millions over breeding a sound, durable horse. A disjointed race schedule, created by racetrack operators that are trying to maximize betting opportunities, makes it impossible to manage a horse's athletic career safely. In this purely capitalistic industry, the brute force of winning and the money that follows has taken the place of a responsible husbandry of the animal that is its beating heart. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDeath of a Racehorse \u003c\/i\u003eis a cutting, on-the-ground investigation into the morally ambiguous behavior at the industry's glamorous center, raising nuanced questions about the relationship between animal and human--and offering a hopeful path forward for one of America's oldest and most treasured sports.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eKatie Bo Lillis is a CNN senior reporter covering intelligence and national security. Prior to her role at CNN, she worked for Atlantic Media traveling the Middle East, covering America's wars. But she was raised in the saddle in rural Virginia, and her first love was thoroughbred horse racing. She now lives on a farmette with a small barn in northern Virginia with her husband and son.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.6 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 06, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52060471853357,"sku":"9781668017012","price":28.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/death-of-a-racehorse-an-american-story-hardcover-2042828.webp?v=1780168087"},{"product_id":"the-membership-economy-pb-paperback","title":"The Membership Economy (Pb) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobbie Kellman Baxter\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution.\u003c\/p\u003e\u003cp\u003eThis is \u003ci\u003eThe Membership Economy\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eWritten by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTurn digital subscriptions into forever sales \u003c\/li\u003e\n\u003cli\u003eBuild an online community your customers will love \u003c\/li\u003e\n\u003cli\u003eDevelop new loyalty programs that really pay off \u003c\/li\u003e\n\u003cli\u003eTransform freemium users into superusers \u003c\/li\u003e\n\u003cli\u003eCreate a self-generating revenue stream \u003c\/li\u003e\n\u003cli\u003eKeep memberships and profits growing for years to come\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.\u003c\/p\u003e \u003cp\u003eYou'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.\u003c\/p\u003e \u003cp\u003eMost importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom.\u003c\/p\u003e\u003cp\u003eWhen you join forces with your customers, membership has its rewards--for you, your company, and your continued success.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 274\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52068341842221,"sku":"9781266057229","price":32.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-membership-economy-pb-paperback-3698985.webp?v=1780166646"},{"product_id":"ai-marketing-blueprint-7-new-rules-for-driving-pipeline-and-revenue-hardcover","title":"AI Marketing Blueprint: 7 New Rules for Driving Pipeline and Revenue - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eShiv Narayanan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCompanies everywhere are missing their revenue targets. The old playbook of driving inbound traffic and pipeline is rapidly becoming more expensive, more competitive, and less impactful.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhy? Because in an AI-first world, most of the buyer journey is invisible.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhat once required multiple search queries, reading websites, talking to sales reps, doing research, and making a decision can now be done in seconds. AI platforms are helping customers educate themselves without ever interacting with you or your business.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis shift means companies need to rethink their go-to-market and focus on activities that increase their visibility, authority, and referenceability to stay relevant and derisk their business continuity from the threat of AI disruption.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cem\u003eAI Marketing Blueprint\u003c\/em\u003e delivers a clear, practical, and evergreen framework outlining the 7 New Rules CEOs, investors, and revenue leaders need to focus on to transform their companies and drive pipeline and revenue in a world with AI.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 14, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52072558821677,"sku":"9781544552002","price":39.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/ai-marketing-blueprint-7-new-rules-for-driving-pipeline-and-revenue-hardcover-9647957.webp?v=1780164965"},{"product_id":"the-unconscious-buying-formula-how-to-turn-neuroscience-into-trust-sales-and-market-power-hardcover","title":"The Unconscious Buying Formula: How to Turn Neuroscience Into Trust, Sales, and Market Power - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlex Vonderhaar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost marketing is noise. More hacks, more posts, more empty promises. But in a world drowning in content, the brands that win are the ones that feel different. The Unconscious Buying Formula shows you how to use neuroscience and psychology to make your message stick, not just for a second, but for a lifetime. Written by Alex Vonderhaar, founder of Hidden Falls Media and creator of The Neuro Insider, this book breaks down how to regulate the nervous system, compress emotional truth, and build trust without resorting to hype or manipulation. Packed with real-world brand examples and actionable frameworks, it helps you craft marketing that lingers, scales, and actually changes behavior. If you are tired of chasing clicks and ready to build belief, this is your guide.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 284\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 14, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52091760214317,"sku":"9781969372803","price":35.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-unconscious-buying-formula-how-to-turn-neuroscience-into-trust-sales-and-market-power-hardcover-6938089.webp?v=1780161668"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/collections\/academic-research-6313740.png?v=1777421242","url":"https:\/\/ishookbooks.com\/collections\/academic-research.oembed?page=3","provider":"iShook Books","version":"1.0","type":"link"}