Focus - Paperback - iShook Books
Focus - Paperback - iShook Books
  • SKU: 9780060799908
  • BARCODE: 9780060799908
  • VENDOR: BooksCloud

Focus - Paperback

$19.38
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Description

by Al Ries (Author)

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Number of Pages: 320
Dimensions: 0.9 x 8 x 5.4 IN
Publication Date: April 17, 2024
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