• Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Paperback
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
  • SKU: 9781637421550
  • BARCODE: 9781637421550
  • VENDOR: BooksCloud

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Paperback

$33.05
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Description

by Rob Meyerson (Author)

You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

Number of Pages: 194
Dimensions: 0.41 x 9 x 6 IN
Publication Date: December 14, 2021
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