{"product_id":"a-history-of-brands-origins-of-consumer-markets-hardcover","title":"A History of Brands: Origins of Consumer Markets - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRichard Shear\u003c\/b\u003e (Author), \u003cb\u003eMark Kingsley\u003c\/b\u003e (Editor), \u003cb\u003eDebbie Millman\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover the fascinating evolution of branding with Richard Shear's \u003ci\u003eA\u003c\/i\u003e\u003ci\u003e History of Brands\u003c\/i\u003e.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn this comprehensive yet concise guide, Shear traces the origins and growth of some of the world's most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eA\u003c\/i\u003e\u003ci\u003e History of Brands\u003c\/i\u003e, you'll explore: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBrand Origins: \u003c\/b\u003e Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIconic Brands: \u003c\/b\u003e Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCultural Impact: \u003c\/b\u003e Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTechnological Shifts: \u003c\/b\u003e Examine how advancements in technology--from mass production to digital marketing--have transformed the branding landscape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Future of Brands: \u003c\/b\u003e Gain insights into emerging trends and the future of branding in a rapidly changing world.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ci\u003eA History of Brands\u003c\/i\u003e is more than just a history book; it's an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear's expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you're looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe School of Visual Arts (SVA) Masters in Branding book series\u003c\/b\u003e offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEach book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAlso available from the series: \u003c\/b\u003e\u003ci\u003eThe Meaning of Branded Objects\u003c\/i\u003e and \u003ci\u003eBrands in the Age of AI\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs an entrepreneur partner and chief creative officer of Invok Brands, \u003cb\u003eRichard Shear\u003c\/b\u003e's expertise lies in helping clients uncover the visual heritage of their most iconic brands and using this design equity to help them build and position these brands in ways that inform, connect, and motivate. As a member of the School of Visual Arts founding faculty of the Masters in Branding program, Richard teaches The History of Branding, focusing on the interconnected evolution of global consumer culture and visual history through the last two millennia and its influences on contemporary retail brands.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMark Kingsley\u003c\/b\u003e got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. He is currently head of brand for the fashion brand Oumlil.\u003c\/p\u003eNamed \"one of the most influential designers working today,\" \u003cb\u003eDebbie Millman\u003c\/b\u003e is an author, educator, and brand strategist. She is also president emeritus of AIGA, the creative director of \u003ci\u003ePrint Magazine\u003c\/i\u003e, and host of the award-winning podcast series \u003ci\u003eDesign Matters\u003c\/i\u003e, the first and longest-running design podcast in the world. In 2009 Debbie cofounded with Steven Heller the world's first graduate program in branding at the School of Visual Arts in New York City. Now in its sixth year, the program has achieved international acclaim.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.1 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 22, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51967168872749,"sku":"9780760395172","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/VXzrYJ_Hsa9780760395172.webp?v=1775551826","url":"https:\/\/ishookbooks.com\/products\/a-history-of-brands-origins-of-consumer-markets-hardcover","provider":"iShook Books","version":"1.0","type":"link"}