{"product_id":"ben-jerrys-the-inside-scoop-how-two-real-guys-built-a-business-with-a-social-conscience-and-a-sense-of-humor-paperback","title":"Ben \u0026 Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFred Lager\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.\"--\u003cb\u003eNew York Times Book Review. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA former CEO of Ben \u0026amp; Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben \u0026amp; Jerry's ice cream empire.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eThe former CEO of Ben \u0026amp; Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. \"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.\"--New York Times Book Review.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eFred \"Chico\" Lager joined Ben \u0026amp; Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben \u0026amp; Jerry's board of directors. He lives in Williston, Vermont.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 9.01 x 5.97 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 16, 1995\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964740534573,"sku":"9780517883709","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/ben-jerrys-the-inside-scoop-how-two-real-guys-built-a-business-with-a-social-conscience-and-a-sense-of-humor-paperback-2968529.webp?v=1775473326","url":"https:\/\/ishookbooks.com\/products\/ben-jerrys-the-inside-scoop-how-two-real-guys-built-a-business-with-a-social-conscience-and-a-sense-of-humor-paperback","provider":"iShook Books","version":"1.0","type":"link"}