• Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Paperback
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

    Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Paperback

    $33.05
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    Description

    by Rob Meyerson (Author)

    You don't have a brand-whether it's for a company or a product-until you have a name.

    The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

    Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

    • What makes a good (and bad) name
    • The step-by-step process professional namers use
    • How to generate hundreds of name ideas
    • The secrets of whittling the list down to a finalist

    The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

    Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

    Number of Pages: 194
    Dimensions: 0.41 x 9 x 6 IN
    Publication Date: December 14, 2021
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