{"product_id":"brand-naming-the-complete-guide-to-creating-a-name-for-your-company-product-or-service-paperback","title":"Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRob Meyerson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou don't have a brand-whether it's for a company or a product-until you have a name.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.\u003c\/p\u003e\u003cp\u003eBrand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat makes a good (and bad) name\u003c\/li\u003e\n\u003cli\u003eThe step-by-step process professional namers use\u003c\/li\u003e\n\u003cli\u003eHow to generate hundreds of name ideas\u003c\/li\u003e\n\u003cli\u003eThe secrets of whittling the list down to a finalist\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe most complete and detailed book about naming your brand\u003c\/b\u003e, \u003ci\u003eBrand Naming\u003c\/i\u003e also includes insider anecdotes, tired trends, brand origin stories, and busted myths.\u003c\/p\u003e\u003cp\u003eWhether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up \u003ci\u003eBrand Naming\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 194\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 14, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51993027772717,"sku":"9781637421550","price":33.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/RzI0TU4xVThRK0xpZUxzQjVzSzk1dz09.webp?v=1776332838","url":"https:\/\/ishookbooks.com\/products\/brand-naming-the-complete-guide-to-creating-a-name-for-your-company-product-or-service-paperback","provider":"iShook Books","version":"1.0","type":"link"}