{"product_id":"brick-by-brick-how-lego-rewrote-the-rules-of-innovation-and-conquered-the-global-toy-industry-paperback","title":"Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Robertson\u003c\/b\u003e (Author), \u003cb\u003eBill Breen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSometimes radical yet always applicable, \u003ci\u003eBrick by Brick\u003c\/i\u003e abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history\u003cb\u003e--as a business model. \u003c\/b\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAs LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. \u003cp\u003e\u003c\/p\u003e It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. \u003cp\u003e\u003c\/p\u003e Along the way, \u003ci\u003eBrick by Brick\u003c\/i\u003e reveals how LEGO: \u003cp\u003e\u003c\/p\u003e- Became truly customer-driven by co-creating with kids as well as its passionate adult fans\u003cbr\u003e- Looked beyond products and learned to leverage a full-spectrum approach to innovation\u003cbr\u003e- Opened its innovation process by using both the \"wisdom of crowds\" and the expertise of elite cliques\u003cbr\u003e- Discovered uncontested, \"blue ocean\" markets, even as it thrived in brutally competitive red oceans\u003cbr\u003e- Gave its world-class design teams enough space to create and direction to deliver built a culture where \u003ci\u003eprofitable\u003c\/i\u003e innovation flourishes \u003cp\u003e\u003c\/p\u003eWhether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDAVID C. ROBERTSON \u003c\/b\u003eis a Professor of Practice at the Wharton School of the University of Pennsylvania, where he teaches Innovation and Product Development. Prior to joining the faculty of the Wharton School, Robertson was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland from 2002 through 2010. As the LEGO Professor, Robertson was given unique access to the company's management team, has written two case studies about the company, and is the co-author of a \u003ci\u003eHarvard Business Review\u003c\/i\u003e piece on LEGO. At IMD, Robertson was the co-director of the school's largest executive education program, the Program for Executive Development, and directed programs for Credit Suisse, EMC, HSBC, Skanska, BT, and other leading European companies. For more on Robertson's background, and to contact him for speaking and consulting engagements, visit www.robertsoninnovation.com.\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eBILL BREEN \u003c\/b\u003eis a founding member of the team that launched \u003ci\u003eFast Company, \u003c\/i\u003ewhich gained an avid following among businesspeople and won numerous awards, including the National Magazine Award for General Excellence. As senior editor, he edited \u003ci\u003eFast Company\u003c\/i\u003e's special issues on design and leadership and wrote many articles on competition, innovation, and personal success. He is the coauthor of \u003ci\u003eThe Responsibility Revolution\u003c\/i\u003e and \u003ci\u003eThe Future of Management\u003c\/i\u003e, which the editors of Amazon.com selected as the best business book of the year. Breen speaks to business audiences on leadership, innovation and sustainability; he has appeared on CNN, Fox, CBS, National Public Radio, and other media outlets.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 8.19 x 5.19 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 24, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964694626605,"sku":"9780307951618","price":18.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/brick-by-brick-how-lego-rewrote-the-rules-of-innovation-and-conquered-the-global-toy-industry-paperback-2804154.webp?v=1775475966","url":"https:\/\/ishookbooks.com\/products\/brick-by-brick-how-lego-rewrote-the-rules-of-innovation-and-conquered-the-global-toy-industry-paperback","provider":"iShook Books","version":"1.0","type":"link"}