Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of Business - Paperback

by Jeffrey Hollender (Author), Geoff Davis (Author)

A Fast Company Press book

A look behind the curtain of the company that pioneered the sustainable business movement: Seventh Generation.

To build a business that is not only sustainable but also successful in a world obsessed with power and unlimited profit is no easy task. Perhaps no one knows this as well as Jeffrey Hollender, who has spent the last five decades in the trenches of social entrepreneurship, pushing and striving for a better way. His quest to revolutionize the relationship between corporations, society, and the environment is filled with failure, success, disaster, and most importantly, hope. This is that story.

In Built for a Better World, cofounder Jeffrey Hollender takes you behind the scenes at Seventh Generation, the innovative company founded to sell environmentally friendly products. In revealing his personal and professional struggles to adhere to the values his business was built upon, you'll learn how the company grew, morphed, and ultimately became a leader in the corporate responsibility movement. These stories are more than an inside scoop on the inner workings of one of the most iconic and beloved sustainability-focused companies; they are a chance to learn from the hard-won lessons its pioneers faced along the way.

Anyone who aims to use their ambition for the betterment of humanity and its home is invited to step into Jeffrey's journey as he keeps building toward a greater future.