{"product_id":"click-here-the-art-and-science-of-digital-marketing-and-advertising-hardcover","title":"Click Here: The Art and Science of Digital Marketing and Advertising - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlex Schultz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eGrowth is good. But how do you achieve growth for your business in the digital age?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? \u003cp\u003e\u003c\/p\u003e The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - \u003ci\u003eClick Here \u003c\/i\u003eis \u003cb\u003ethe \u003c\/b\u003ebook you need to read if you want to grow your business. \u003cp\u003e\u003c\/p\u003e \"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.\"\u003cb\u003e - Mark Zuckerberg, CEO, Meta\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \"Few people understand marketing and growth better than Alex.\"\u003cb\u003e - Daniel Ek, CEO, Spotify\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlex Schultz\u003c\/b\u003e is CMO \u0026amp; VP of Analytics at Meta overseeing global marketing \u0026amp; analytics. He started his digital marketing career by founding the world's largest paper airplane website, he then joined eBay in 2004, before moving to Meta in 2007. In 2019, \u003ci\u003eThe Financial Times\u003c\/i\u003e noted that \"If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it.\" Named one of the world's most influential CMOs in 2024 by \u003ci\u003eForbes\u003c\/i\u003e, Schultz is widely credited for helping grow Meta's user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere has largely influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.5 x 9.3 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 07, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964700000557,"sku":"9780316597593","price":30.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/click-here-the-art-and-science-of-digital-marketing-and-advertising-hardcover-1952227.webp?v=1775475666","url":"https:\/\/ishookbooks.com\/products\/click-here-the-art-and-science-of-digital-marketing-and-advertising-hardcover","provider":"iShook Books","version":"1.0","type":"link"}