{"product_id":"click-how-to-make-what-people-want-hardcover","title":"Click: How to Make What People Want - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJake Knapp\u003c\/b\u003e (Author), \u003cb\u003eJohn Zeratsky\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling authors of \u003ci\u003eSprint\u003c\/i\u003e, a guide for starting big projects the smart way--based on firsthand experience with more than three hundred new products and businesses.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEvery big project--whether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood caf?--requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution click with customers? \u003cp\u003e\u003c\/p\u003eJake Knapp and John Zeratsky--two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together--have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world's most successful startups. \u003ci\u003eClick \u003c\/i\u003eintroduces the \u003cb\u003eFoundation Sprint\u003c\/b\u003e--a proven system for starting projects the right way, to make better decisions and move quickly toward a solution. \u003cp\u003e\u003c\/p\u003eInside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, \u003ci\u003eSprint\u003c\/i\u003e, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn't know how to start, this book is for you.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJake Knapp is cofounder and general partner at Character Capital and a \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJohn Zeratsky is cofounder and general partner at Character Capital and a \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin. \u003cp\u003e\u003c\/p\u003eTogether, Jake and JZ are the authors of \u003ci\u003eSprint\u003c\/i\u003e and \u003ci\u003eMake Time\u003c\/i\u003e and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.5 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 22, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964754559277,"sku":"9781668072110","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/click-how-to-make-what-people-want-hardcover-8590218.webp?v=1775472546","url":"https:\/\/ishookbooks.com\/products\/click-how-to-make-what-people-want-hardcover","provider":"iShook Books","version":"1.0","type":"link"}