{"product_id":"co-creation-reshaping-business-and-society-in-the-era-of-bottom-up-economics-hardcover","title":"Co-Creation: Reshaping Business and Society in the Era of Bottom-Up Economics - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTobias Redlich\u003c\/b\u003e (Editor), \u003cb\u003eManuel Moritz\u003c\/b\u003e (Editor), \u003cb\u003eJens P. Wulfsberg\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAcross several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.\u003c\/p\u003e With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. \u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eA must read for decision-makers looking to innovate their companies' business models--from ideation to marketing\u003c\/i\u003e. Dr.-Ing. Michaela Colla, K-GXI Leader - Industry 4.0 at Volkswagen \u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eSimply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. \u003c\/i\u003eMegan Brewster, Vice President of Advanced Manufacturing at Launch Forth \u003ci\u003e\u003cbr\u003e\u003c\/i\u003eSuccessful leaders will co-create the future. This book is an excellent starting point.J?gen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAcross several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.\u003c\/p\u003e With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eA must read for decision-makers looking to innovate their companies' business models--from ideation to marketing\u003c\/i\u003e. Dr.-Ing. Michaela Colla, K-GXI Leader - Industry 4.0 at Volkswagen \u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eSimply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. \u003c\/i\u003eMegan Brewster, Vice President of Advanced Manufacturing at Launch Forth \u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eSuccessful leaders will co-create the future. This book is an excellent starting point\u003c\/i\u003e.J?gen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDr. Tobias Redlich is a senior engineer at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany) and is the Head of the working group Value Creation Systematics. His interdisciplinary research focuses on new patterns of value creation based on openness. \u003cbr\u003eManuel Moritz is a researcher at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His research focus is on collaborative innovation processes in co-creation communities.\u003cbr\u003eProf. Dr. Jens Wulfsberg chairs the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His interests include open approaches to production and production technologies. \u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 217\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 27, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964743713069,"sku":"9783319977874","price":110.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/co-creation-reshaping-business-and-society-in-the-era-of-bottom-up-economics-hardcover-2900789.webp?v=1775473145","url":"https:\/\/ishookbooks.com\/products\/co-creation-reshaping-business-and-society-in-the-era-of-bottom-up-economics-hardcover","provider":"iShook Books","version":"1.0","type":"link"}