{"product_id":"could-should-might-dont-how-we-think-about-the-future-hardcover","title":"Could Should Might Don't: How We Think about the Future - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNick Foster\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn invaluable guide for how to think--and not to think--about the future, from one of the leading futurists of our time. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eYou might not know the name Nick Foster, but after just a moment of googling you'll realize he's been guiding the missions of companies that have been shaping the world you live in. From Sony, Nokia, and Dyson to Google itself, where he was the head of design at Google X, Foster has been at the forefront of innovation for over twenty-five years, but his name might be unfamiliar because until this point, he's been hidden behind countless NDAs. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eCould Should Might Don't \u003c\/i\u003eis Foster's public debut, the first time this much-sought-after designer is free to share his perspectives, explore how other people approach the future, and suggest how we can all improve our thinking about what might lie ahead. But this isn't a book filled with predictions and prophecies, and it makes no assertions about what the future will hold. It's a book that unpacks how we think about the future. \u003cp\u003e\u003c\/p\u003eFoster has identified Could, Should, Might, and Don't as the four primary mindsets we all adopt when thinking about what's over the horizon, but he doesn't advocate for any one of them. Instead, he explores how humanity has grappled with the concept of the future throughout history, tracing the emergence of distinct schools of thought and exploring the virtues, blind spots, and inevitable shortcomings of each. The book is, in some ways, about the history of the future and the history of the different futures that we have imagined, designed, or projected for ourselves. \u003cp\u003e\u003c\/p\u003eBut most of all, \u003ci\u003eCould Should Might Don't\u003c\/i\u003e is a no-nonsense appeal to every one of us--whether we're busy creating future ideas or trying to understand them--to radically improve how we think about the future, so we can improve what we leave behind for those who will follow.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNick Foster \u003c\/b\u003eis a designer and writer based in Oakland, California. He has spent his career exploring the future for technology companies including Apple, Google, Nokia, Sony, and Dyson, and has established himself as a leading figure in the field of Futures Design. In 2021 he was awarded the title Royal Designer for Industry--the highest accolade for a British designer--in recognition of his significant contributions to the discipline. Foster is also an accomplished writer and public speaker, delivering essays, books, talks, and lectures to share his thinking with audiences around the globe. He earned his master's degree from London's Royal College of Art in 2001, and in 2018 he was made a fellow of the Royal Society of Arts. He has lived in the United States since 2012, with his wife, Jayne.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.19 x 8.49 x 5.79 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 26, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964665823533,"sku":"9780374619350","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/could-should-might-dont-how-we-think-about-the-future-hardcover-9916130.webp?v=1775477646","url":"https:\/\/ishookbooks.com\/products\/could-should-might-dont-how-we-think-about-the-future-hardcover","provider":"iShook Books","version":"1.0","type":"link"}