{"product_id":"creativity-inc-the-expanded-edition-overcoming-the-unseen-forces-that-stand-in-the-way-of-true-inspiration-hardcover","title":"Creativity, Inc. (the Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEd Catmull\u003c\/b\u003e (Author), \u003cb\u003eAmy Wallace\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe co-founder and longtime president of Pixar updates and expands his 2014 \u003ci\u003eNew York Times\u003c\/i\u003e bestseller on creative leadership, reflecting on the management principles that built Pixar's singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"Might be the most thoughtful management book ever.\"--\u003ci\u003eFast Company\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eFor nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the \u003ci\u003eToy Story\u003c\/i\u003e trilogy, \u003ci\u003eFinding Nemo, The Incredibles, Up, \u003c\/i\u003e and \u003ci\u003eWALL-E, \u003c\/i\u003e which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired--and so profitable. \u003cp\u003e\u003c\/p\u003eAs a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, \u003ci\u003eToy Story\u003c\/i\u003e was released, changing animation forever. The essential ingredient in that movie's success--and in the twenty-five movies that followed--was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: \u003cbr\u003e- Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.\u003cbr\u003e- It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them.\u003cbr\u003e- The cost of preventing errors is often far greater than the cost of fixing them.\u003cbr\u003e- A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eCreativity, Inc.\u003c\/i\u003e has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn't a one-off assignment but an ongoing, day-in, day-out, full-time job. And \u003ci\u003eCreativity, Inc.\u003c\/i\u003e explores how it is done.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eEd Catmull\u003c\/b\u003e is co-founder of Pixar Animation Studios and president of Walt Disney and Pixar Animation Studios. He has received five Academy Awards, including the Gordon E. Sawyer Award and the ACM A.M. Turing Award for major contributions to computing. He lives in San Francisco.\u003cbr\u003e\u003cb\u003eAmy Wallace \u003c\/b\u003eis a journalist whose work has appeared in \u003ci\u003eGQ, The New Yorker, Wired, Vanity Fair, \u003c\/i\u003e and \u003ci\u003eThe New York Times Magazine.\u003c\/i\u003e Previously, she worked as a reporter and editor at the \u003ci\u003eLos Angeles Times\u003c\/i\u003e, and as a columnist for \u003ci\u003eThe New York Times\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 496\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.6 x 9.3 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 13, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51997417439533,"sku":"9780593594643","price":31.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/WmpQekFHcmhZTGI3NldnTEZkeDB5UT09.webp?v=1776473438","url":"https:\/\/ishookbooks.com\/products\/creativity-inc-the-expanded-edition-overcoming-the-unseen-forces-that-stand-in-the-way-of-true-inspiration-hardcover","provider":"iShook Books","version":"1.0","type":"link"}