{"product_id":"digital-transformation-playbook-rethink-your-business-for-the-digital-age-hardcover","title":"Digital Transformation Playbook: Rethink Your Business for the Digital Age - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Rogers\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRethink your business for the digital age. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEvery business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? \u003cp\u003e\u003c\/p\u003eGlobally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, \u003ci\u003eThe Digital Transformation Playbook\u003c\/i\u003e shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. \u003cp\u003e\u003c\/p\u003eRogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. \u003cp\u003e\u003c\/p\u003eRogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the \u003ci\u003eNew York Times\u003c\/i\u003e. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. \u003cp\u003e\u003c\/p\u003eMany books offer advice for digital start-ups, but \u003ci\u003eThe Digital Transformation Playbook \u003c\/i\u003eis the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDavid L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is \u003ci\u003eThe Network Is Your Customer \u003c\/i\u003e(2011).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 05, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964691317037,"sku":"9780231175449","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/digital-transformation-playbook-rethink-your-business-for-the-digital-age-hardcover-3884176.webp?v=1775476148","url":"https:\/\/ishookbooks.com\/products\/digital-transformation-playbook-rethink-your-business-for-the-digital-age-hardcover","provider":"iShook Books","version":"1.0","type":"link"}