{"product_id":"disneyland-and-the-rise-of-automation-how-technology-created-the-happiest-place-on-earth-hardcover","title":"Disneyland and the Rise of Automation: How Technology Created the Happiest Place on Earth - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRoland Betancourt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA history of the engineering marvels behind one of America's most innovative and beloved entertainment experiences\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhen Disneyland opened to the public in 1955, it demystified the hidden world of factory automation through its extraordinary new attractions. In this fascinating book, Roland Betancourt tells the story of how the visionary engineers and designers at Disney transformed the technologies of the postwar assembly line into an entertainment experience unlike anything the world had ever seen. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDisneyland and the Rise of Automation\u003c\/i\u003e traces the origins and evolution of these technical innovations during the theme park's first three decades in operation, exploring how engineers reimagined the systems and machines of industrial manufacturing and the military. The magnetic tape used to test ballistic missiles was repurposed to animate the talking macaws in the Enchanted Tiki Room. Programmable Logic Controllers, widely used on automotive assembly lines, brought to life the spectacular rides of the Matterhorn Bobsleds and Space Mountain. Betancourt shows how these and other attractions helped to allay fears about automation and job displacement in 1950s America. Along the way, he situates Disneyland's remarkable creations within a broader history of the technologies that increasingly order and construct the world around us, from the Fordist factory to artificial intelligence. \u003cp\u003e\u003c\/p\u003eEssential reading for anyone interested in engineering, corporate histories, or popular culture, \u003ci\u003eDisneyland and the Rise of Automation\u003c\/i\u003e invites us to consider how technology and the logic of automation become integrated into our lives through entertainment.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRoland Betancourt\u003c\/b\u003e is Chancellor's Professor in the Department of Art History at the University of California, Irvine, and a 2023 Guggenheim Fellow. His books include the prize-winning \u003ci\u003eByzantine Intersectionality: Sexuality, Gender, and Race in the Middle Ages\u003c\/i\u003e (Princeton) and \u003ci\u003ePerforming the Gospels in Byzantium: Sight, Sound, and Space in the Divine Liturgy.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 28, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52057541607725,"sku":"9780691255873","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/disneyland-and-the-rise-of-automation-how-technology-created-the-happiest-place-on-earth-hardcover-5876550.webp?v=1780168567","url":"https:\/\/ishookbooks.com\/products\/disneyland-and-the-rise-of-automation-how-technology-created-the-happiest-place-on-earth-hardcover","provider":"iShook Books","version":"1.0","type":"link"}