{"product_id":"every-purchase-matters-how-fair-trade-farmers-companies-and-consumers-are-changing-the-world-hardcover","title":"Every Purchase Matters: How Fair Trade Farmers, Companies, and Consumers Are Changing the World - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePaul Rice\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the founder and CEO of Fair Trade USA, a critical account of the past, present and future of conscious capitalism--the change it has wrought in the world and the potential it still has to confront our greatest challenges.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e We all have the power to change the world through the products we buy. This simple premise has driven the growth of the conscious consumer movement for decades. Indeed, what started with a handful of niche sustainability brands has exploded into the mainstream with labels like Organic, Non-GMO, and Fair Trade Certified now adorning products in major retailers across the country. \u003cp\u003e\u003c\/p\u003e Yet the true promise of ethical sourcing and conscious consumerism has not been fully realized. Paul Rice has dedicated his career to helping consumers and businesses embrace the power they have to protect the environment and improve the lives of farmers and workers on the far side of our global supply chains. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eEvery Purchase Matters\u003c\/i\u003e, Rice reveals the untold story of the Fair Trade movement and its significance for us all. Calling on the close relationships he cultivated over the last forty years with the pioneers of ethical sourcing--CEOs, activists, grassroots farmer leaders, and consumer advocates--Rice gives voice to the visionaries and practitioners who are making sustainable business the new normal. These protagonists share successes and failures, lessons learned, and their extraordinary impact in communities around the world. Their stories illuminate how sustainability is good not only for people and planet but also for business. \u003cp\u003e\u003c\/p\u003e Whether you're a consumer, a business leader, or an investor, \u003ci\u003eEvery Purchase Matters\u003c\/i\u003e offers a rich and persuasive case for conscious capitalism--the change it has brought and the potential it still has to create a more just, equitable, and sustainable world. \u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003ePaul Rice\u003c\/b\u003e is the founder of Fair Trade USA and a pioneering figure in the conscious capitalism movement. He has been named Ethical Corporation's 2019 Business Leader of the Year and Social Capitalist of the Year by \u003ci\u003eFast Company \u003c\/i\u003emagazine. Rice was also named Outstanding Social Entrepreneur by the World Economic Forum. He lives in Berkeley, California. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.4 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 08, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964748136749,"sku":"9781541704039","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/every-purchase-matters-how-fair-trade-farmers-companies-and-consumers-are-changing-the-world-hardcover-5251912.webp?v=1775472906","url":"https:\/\/ishookbooks.com\/products\/every-purchase-matters-how-fair-trade-farmers-companies-and-consumers-are-changing-the-world-hardcover","provider":"iShook Books","version":"1.0","type":"link"}