{"product_id":"faster-messier-tougher-crisis-communication-strategies-in-an-era-of-populism-ai-and-distrust-hardcover","title":"Faster. Messier. Tougher.: Crisis Communication Strategies in an Era of Populism, Ai, and Distrust - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBradley Akubuiro\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe crisis playbook you learned is obsolete. Worse--it's dangerous.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat worked five years ago now accelerates disaster. In a world where silence equals guilt, every statement becomes political, and misinformation travels faster than truth, corporate leaders need an entirely new approach to protecting their organizations. \u003cp\u003e\u003c\/p\u003eBradley Akubuiro served as Boeing's chief spokesperson during the 737 MAX crisis and has counseled companies facing everything from DEI backlash to viral boycotts. His counterintuitive insight: \u003cb\u003eauthenticity beats perfection and sometimes it's better to double down than to back off.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis book reveals the frameworks that separate companies that survive from those that don't. You'll learn to identify the handful of stakeholders whose opinions actually matter, build trust that protects you when disaster strikes, leverage AI without losing authenticity, and design organizations where communications drives strategy rather than supporting it. \u003cp\u003e\u003c\/p\u003eFor CEOs, communications leaders, and anyone responsible for organizational reputation, this is your field guide to thriving in an era where corporate communications and crisis communications have become the same thing. The world has become faster, messier, and tougher. This book shows you how to master it.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBRADLEY AKUBUIRO\u003c\/b\u003e is a partner at Bully Pulpit International, leading the firm's corporate communications practice and providing crisis management counsel to some of the world's largest brands across sports, tech, fashion, food, hospitality, and more. Previously Chief Spokesperson for The Boeing Company, he has led communications through some of the most challenging corporate crises in recent memory. His insights have appeared in \u003ci\u003eForbes, Inc. Magazine\u003c\/i\u003e, and \u003ci\u003eBusiness Insider\u003c\/i\u003e, and he has been featured in \u003ci\u003eBloomberg\u003c\/i\u003e, \u003ci\u003eAxios\u003c\/i\u003e, and \u003ci\u003eThe Boston Globe\u003c\/i\u003e. Named to 40 Under 40 lists by Crain's \u003ci\u003eChicago Business\u003c\/i\u003e and \u003ci\u003ePR Week\u003c\/i\u003e, Bradley teaches at Northwestern University's Medill School and serves on the boards of The Institute for Public Relations and \u003ci\u003eThe 19th* News\u003c\/i\u003e. He lives in Chicago with his wife, Allison.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.35 x 9.07 x 5.99 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 07, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52013773324589,"sku":"9798897010417","price":28.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/faster-messier-tougher-crisis-communication-strategies-in-an-era-of-populism-ai-and-distrust-hardcover-2663089.webp?v=1777443248","url":"https:\/\/ishookbooks.com\/products\/faster-messier-tougher-crisis-communication-strategies-in-an-era-of-populism-ai-and-distrust-hardcover","provider":"iShook Books","version":"1.0","type":"link"}