{"product_id":"fizz-pb-paperback","title":"Fizz (Pb) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTed Wright\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eDRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it.\"\u003c\/i\u003e -- Ted Wright\u003c\/p\u003e \u003cp\u003eIt may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLearn how to: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop and test your brand's stories for maximum word of mouth impact \u003c\/li\u003e\n\u003cli\u003eBuild a reliable communications network to deliver your message \u003c\/li\u003e\n\u003cli\u003eHarness the incredible power of Big Data for profit-generating WOMM campaigns \u003c\/li\u003e\n\u003cli\u003eFind, engage, and train influencers to promote your brand \u003c\/li\u003e\n\u003cli\u003eMeasure your campaign's success with accurate analytics\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAlong the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon.\u003c\/p\u003e \u003cp\u003eYou'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of the BISSELL sweeper.\u003c\/p\u003e \u003cp\u003eBest of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away.\u003c\/p\u003e \u003cp\u003eToday's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, \u003ci\u003eFizz\u003c\/i\u003e is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use \u003ci\u003eFizz\u003c\/i\u003e to find, engage, and leverage them.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eFIZZ\u003c\/i\u003e: \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Juicy, generous, and actionable, this one is a keeper. Tell your friends.\"\u003c\/i\u003e -- Seth Godin, author of \u003ci\u003eUnleashing the Ideavirus\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than \u003cb\u003eFizz\u003c\/b\u003e.\"\u003c\/i\u003e -- James M. Kilts, former chairman and CEO of The Gillette Company\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow.\"\u003c\/i\u003e -- Sam Calagione, president and founder of Dogfish Head Craft Brewery\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Ted Wright is the foremost thought leader on word of mouth marketing, and \u003cb\u003eFizz\u003c\/b\u003e is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list.\"\u003c\/i\u003e -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"The best and most practical book about word of mouth marketing, ever. \u003cb\u003eFizz\u003c\/b\u003e combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!\"\u003c\/i\u003e -- Jay Baer, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eYoutility\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 11, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51983792603437,"sku":"9781265944261","price":34.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/hjBezg7gdL9781265944261.webp?v=1776070232","url":"https:\/\/ishookbooks.com\/products\/fizz-pb-paperback","provider":"iShook Books","version":"1.0","type":"link"}