{"product_id":"for-the-culture-the-power-behind-what-we-buy-what-we-do-and-who-we-want-to-be-paperback","title":"For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMarcus Collins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn \"an elegantly friendly writing style\" (\u003ci\u003eWall Street Journal\u003c\/i\u003e), the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Winner of the Thinkers50's Radar Award \u003cbr\u003e A Porchlight Business Book Award winner \u003cbr\u003e NABJ Outstanding Book Award \u003cbr\u003e Longlisted for the Non-Obvious Book Awards \u003cbr\u003e Longlisted for BookPal's 2023 OWL Awards \u003cbr\u003e One of Radical Candor's Inspiring Books to Help You Become a Better Leader In 2023 \u003cbr\u003e A Thinkers50 best new management book of 2023 \u003cbr\u003e A Forbes Must Read Book for Spring \u003cbr\u003e A Next Big Idea Club Must-Read Book \u003cbr\u003e An Amazon Best Book of the Year So Far \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eFor the Culture\u003c\/i\u003e, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. \u003cp\u003e\u003c\/p\u003e Collins uses stories from his own work as an award-winning marketer--from spearheading digital strategy for Beyonc?, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team--to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century's worth of data, \u003ci\u003eFor the Culture\u003c\/i\u003e gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. \u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDr. Marcus Collins \u003c\/b\u003eis an award-winning marketer and cultural translator. He is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. He is a recipient of Advertising Age's 40 Under 40 award and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. His strategies and creative contributions have led to the launch and success of Google's \"Real Tone\" technology, the \"Made In America\" music festival, and the Brooklyn Nets, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. Marcus holds a doctorate in marketing from Temple University where he studied social contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He lives in Ann Arbor, Michigan.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.2 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 10, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964680667437,"sku":"9781541700970","price":20.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/for-the-culture-the-power-behind-what-we-buy-what-we-do-and-who-we-want-to-be-paperback-4132764.webp?v=1775476805","url":"https:\/\/ishookbooks.com\/products\/for-the-culture-the-power-behind-what-we-buy-what-we-do-and-who-we-want-to-be-paperback","provider":"iShook Books","version":"1.0","type":"link"}