{"product_id":"freemium-how-zoom-hubspot-atlassian-and-other-top-companies-use-product-led-growth-for-low-cost-customer-acquisition-and-expansion-hardcover","title":"Freemium: How Zoom, Hubspot, Atlassian, and Other Top Companies Use Product-Led Growth ... for Low-Cost Customer Acquisition and Expansion - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDave Boyce\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eA Next Big Idea Club \"Must Read\" for August 2025!\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCompeting in tech today requires an understanding of \"product-led growth\"\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCompanies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step \"Freemium\" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as \"product-led growth,\" which Harvard Business School Lecturer Frank Cespedes calls, \"probably the fastest-growing go-to-market model for businesses globally.\"\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFreemium\u003c\/i\u003e is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. \u003ci\u003eFreemium\u003c\/i\u003e also details how non-software companies and enterprise sales-led companies are combining product-led growth tactics with more traditional go-to-market initiatives.\u003c\/p\u003e \u003cp\u003eCompeting in nearly every tech-related industry today requires an understanding of the principles of product-led growth. \u003ci\u003eFreemium\u003c\/i\u003e is the comprehensive, practical handbook for this unicorn-building strategy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDave Boyce\u003c\/b\u003e is a 5-time software entrepreneur, having helped build and sell companies to Oracle, Amazon, and others. He teaches the world's first MBA-level course on Freemium\/Product-Led Growth, leads the product-Led growth practice at the consulting firm Winning by Design, serves on the board of Forrester (NASDAQ: FORR), and is an active startup advisor and board member.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 26, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964663169325,"sku":"9781503640399","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/freemium-how-zoom-hubspot-atlassian-and-other-top-companies-use-product-led-growth-for-low-cost-customer-acquisition-and-expansion-hardcover-1704797.webp?v=1775477767","url":"https:\/\/ishookbooks.com\/products\/freemium-how-zoom-hubspot-atlassian-and-other-top-companies-use-product-led-growth-for-low-cost-customer-acquisition-and-expansion-hardcover","provider":"iShook Books","version":"1.0","type":"link"}