{"product_id":"get-to-the-point-second-edition-simplify-sharpen-and-sell-your-message-paperback","title":"Get to the Point! Second Edition: Simplify, Sharpen, and Sell Your Message - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoel Schwartzberg\u003c\/b\u003e (Author), \u003cb\u003eChris Fenning\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDeliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEvery time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators--regardless of their purpose or position--know their points, have true points, or even understand what a point is, rendering themselves pointless. \u003cp\u003e\u003c\/p\u003eIn this expanded second edition of the bestselling \u003ci\u003eGet to the Point!\u003c\/i\u003e, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age. \u003cp\u003e\u003c\/p\u003eThe new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart. \u003cp\u003e\u003c\/p\u003eUsing his trademark encouraging and often humorous voice, Schwartzberg helps you: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eUnderstand the Power of Points: \u003c\/b\u003e Learn how points outperform topics, themes, and observations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIdentify and Elevate Your Key Points: \u003c\/b\u003e Create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDistill Complex Ideas: \u003c\/b\u003e Transform complicated concepts into crystal-clear messages.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBoost Leadership Perceptions: \u003c\/b\u003e Enhance impressions of competence and confidence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHook Audiences: \u003c\/b\u003e Start and finish with compelling openings and closings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTell Impactful Stories: \u003c\/b\u003e Use stories, examples, and data in a way that highlights your points, not distract from them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eConquer Public Speaking Jitters: \u003c\/b\u003e Use proven techniques to stay calm and in control\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLeverage AI Tools: \u003c\/b\u003e Use artificial intelligence to support--not replace--effective communication\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAvoid Common Pitfalls: \u003c\/b\u003e Sidestep the landmines that derail most communicators.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWhether you're a C-suite executive, salesperson, scientist, or student, \u003ci\u003eGet to the Point!\u003c\/i\u003e is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful. \u003cp\u003e\u003c\/p\u003eDon't just share ideas and make an impression. Champion your points and make a difference!\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJoel Schwartzberg\u003c\/b\u003e is a presenter, communications trainer, and writer who works across a wide range of industries. He was most recently Senior Director of Strategic and Executive Communications for the ASPCA and previously held senior roles at Nickelodeon and PBS. Joel's articles appear frequently in Harvard Business Review, Fast Company, CNBC, and Inc.com. He is a frequent keynote speaker and can be found at joelschwartzberg.net. Joel is the author of \u003ci\u003eThe Language of Leadership\u003c\/i\u003e and the award-winning first edition of \u003ci\u003eGet to the Point\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.4 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 17, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964784476461,"sku":"9798890571052","price":22.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/get-to-the-point-second-edition-simplify-sharpen-and-sell-your-message-paperback-6537290.webp?v=1775470807","url":"https:\/\/ishookbooks.com\/products\/get-to-the-point-second-edition-simplify-sharpen-and-sell-your-message-paperback","provider":"iShook Books","version":"1.0","type":"link"}