{"product_id":"hoodwinked-how-marketers-use-the-same-tactics-as-cults-hardcover","title":"Hoodwinked: How Marketers Use the Same Tactics as Cults - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMara Einstein\u003c\/b\u003e (Author), \u003cb\u003eDouglas Rushkoff\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePowerhouse marketing expert, narrator of Netflix's \u003ci\u003eBuy Now\u003c\/i\u003e documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e This groundbreaking book uncovers: \u003cul\u003e\n\u003cli\u003e How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle \u003c\/li\u003e\n\u003cli\u003e The secret playbook marketers use to create \"brand religions\" around everyday products \u003c\/li\u003e\n\u003cli\u003e Why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO \u003c\/li\u003e\n\u003cli\u003e Practical strategies to break free from manipulative digital marketing tactics \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cbr\u003e With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e, and \u003ci\u003eHarvard Business Review\u003c\/i\u003e, making her the perfect guide through the maze of modern marketing manipulation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Break free from the cult of consumerism--discover how to make mindful choices in an increasingly manipulative digital marketplace. \u003cp\u003e\u003c\/p\u003e \"Easy to read, and such a good peek behind the curtain of for-profit companies and the ways they influence and manipulate us,\" --Daniella Young, author of \u003ci\u003eUncultured\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDr. Mara Einstein is a powerhouse marketing critic. After working for a decade in corporate marketing for some of the biggest names in the business (hello, MTV), she left to become an academic. She is a tenured professor and former chair in the department of media studies at Queens College (CUNY). She is a tenured professor and former chair in the department of media studies at Queens College (CUNY). \u003c\/p\u003e\u003cp\u003eMara is regularly quoted in \u003ci\u003eThe New York Times, Los Angeles Times, Bloomberg Businessweek, \u003c\/i\u003eand \u003ci\u003eThe Wall Street Journal, \u003c\/i\u003eamong many others, and has appeared on HuffPost Live, The Brian Lehrer Show, NPR's Marketplace (multiple times) and popular podcasts, such as The Majority Report with Sam Seder. She has also written for \u003ci\u003eAdvertising Age, Harvard Business Review, Newsday, \u003c\/i\u003e and \u003ci\u003eFastcoexist, \u003c\/i\u003e and given talks from Brazil to the UK on topics from marketing religion to social media influencers. \u003c\/p\u003e\u003cp\u003eMara serves as the inaugural chair of the research and academic group of The Impact Guild, which empowers people to use media, technology, and pop culture for social good and healthy democracies. She has served as an expert for the Federal Communications Commission (FCC) and the US Government Accountability Office (GAO), was named one of 100 Significant Women in Native Advertising by the Native Advertising Association, and is an Emmy-voting member of the National Academy of Television Arts \u0026amp; Sciences. Locally, she is on the board of the Kew Gardens Civic Association, fighting against building new jails and for the MTA to support local businesses. \u003c\/p\u003e\u003cp\u003eDr. Einstein (and, yes, she is distantly related) holds a PhD in Media Ecology from New York University, an MBA from the Kellogg Graduate School of Management at Northwestern University. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.93 x 9.31 x 6.37 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 04, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964719169837,"sku":"9781493086153","price":28.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/hoodwinked-how-marketers-use-the-same-tactics-as-cults-hardcover-6760193.webp?v=1775474527","url":"https:\/\/ishookbooks.com\/products\/hoodwinked-how-marketers-use-the-same-tactics-as-cults-hardcover","provider":"iShook Books","version":"1.0","type":"link"}