{"product_id":"how-brands-grow-2-revised-edition-including-emerging-markets-services-durables-b2b-and-luxury-brands-hardcover","title":"How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJenni Romaniuk\u003c\/b\u003e (Author), \u003cb\u003eBryon Sharp\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book will change the way you think about marketing forever.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFollowing the success of international bestseller \u003cem\u003eHow Brands Grow: What Marketers Dont Know, How Brands Grow Part 2\u003c\/em\u003e takes readers further on a journey to smarter, evidence-based marketing. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eHow Brands Grow Part 2\u003c\/em\u003e is about the fundamentals of buying behaviours and brand performance DS fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cbr\u003eJenni Romaniuk, \u003cem\u003eResearch Professor and Associate Director, Ehrenberg Bass Institute\u003c\/em\u003e, Bryon Sharp, \u003cem\u003eDirector, Ehrenberg Bass Institute\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eProfessor Jenni Romaniuk\u003c\/strong\u003e is Associate Director (International) of the Ehrenberg-Bass Institute, University of South Australia. Jenni is author is Building Distinctive Brand Assets and developers of the Distinctive Assets Grid. She is a pioneer in mental availability measurements and metrics, as well as identification and use of category entry points. Jenni is a past executive editor of the Journal of Advertising Research, and now sits on the Journals Senior Advisory Board. \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eProfessor Byron Sharp\u003c\/strong\u003e is Director of the Ehrenberg-Bass Institute, University of South Australia. Byrons international bestseller How Brands Grow has sold over 120,000 copies and has been translated into more than a dozen languages. He has published over 100 academic papers and is on the editorial board of five journals. With Professor Jerry Wind, he hosted two conferences at the Wharton Business School on the laws of advertising, and co-edited two special issues of the Journal of Advertising Research.\u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.76 x 9.35 x 6.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964658516269,"sku":"9780190330026","price":48.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/how-brands-grow-2-revised-edition-including-emerging-markets-services-durables-b2b-and-luxury-brands-hardcover-5111473.webp?v=1775478065","url":"https:\/\/ishookbooks.com\/products\/how-brands-grow-2-revised-edition-including-emerging-markets-services-durables-b2b-and-luxury-brands-hardcover","provider":"iShook Books","version":"1.0","type":"link"}