{"product_id":"international-marketing-in-a-changing-world-a-managerial-guidebook-paperback","title":"International Marketing in a Changing World: A Managerial Guidebook - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eM. Billur Akdeniz\u003c\/b\u003e (Author), \u003cb\u003eSebastian Van Der Vegt\u003c\/b\u003e (Author), \u003cb\u003eS. Tamer Cavusgil\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNavigate Global Markets with Confidence\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eInternational Marketing in a Changing World\u003c\/i\u003e is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.\u003c\/p\u003e\u003cp\u003eAuthored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique \u003ci\u003e3W-1H\u003c\/i\u003e framework simplifies complex decisions, helping marketers focus on what matters most.\u003c\/p\u003e\u003cp\u003eWith relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 266\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 19, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964659368237,"sku":"9781637428481","price":37.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/international-marketing-in-a-changing-world-a-managerial-guidebook-paperback-9988776.webp?v=1775478006","url":"https:\/\/ishookbooks.com\/products\/international-marketing-in-a-changing-world-a-managerial-guidebook-paperback","provider":"iShook Books","version":"1.0","type":"link"}