{"product_id":"jobs-to-be-done-a-roadmap-for-customer-centered-innovation-paperback","title":"Jobs to Be Done: A Roadmap for Customer-Centered Innovation - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephen Wunker\u003c\/b\u003e (Author), \u003cb\u003eJessica Wattman\u003c\/b\u003e (Author), \u003cb\u003eDavid Farber\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve.\u003c\/p\u003e\u003cp\u003eThis simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and \"like\" buttons.\u003c\/p\u003e\u003cp\u003ePacked with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eJobs to Be Done\u003c\/em\u003e, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGather valuable customer insights\u003c\/li\u003e\n\u003cli\u003eTurn those insights into new product ideas\u003c\/li\u003e\n\u003cli\u003eTest and iterate until you find original profitable solutions\u003c\/li\u003e\n\u003cli\u003eAnd much more!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eJobs to Be Done\u003c\/em\u003e gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.4 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 28, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964716548397,"sku":"9781400238767","price":20.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/jobs-to-be-done-a-roadmap-for-customer-centered-innovation-paperback-8261000.webp?v=1775474706","url":"https:\/\/ishookbooks.com\/products\/jobs-to-be-done-a-roadmap-for-customer-centered-innovation-paperback","provider":"iShook Books","version":"1.0","type":"link"}