{"product_id":"like-the-button-that-changed-the-world-hardcover","title":"Like: The Button That Changed the World - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMartin Reeves\u003c\/b\u003e (Author), \u003cb\u003eBob Goodson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound impact on modern human interaction.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"...an entertaining new book by Martin Reeves and Bob Goodson on the origins of the \"like\" button.\" -- \u003ci\u003eThe Economist\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOver seven billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous--and even so addictive? How did this seemingly ordinary social media icon go from such a small and unassuming invention to something so intuitive and universally understood that it has scaled well beyond its original intent?\u003c\/p\u003e\u003cp\u003eThis is the story of the like button and how it changed our lives. In \u003ci\u003eLike\u003c\/i\u003e, bestselling author and renowned strategy expert Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and one of the originators of the like button--take readers on a quest to uncover the origins of the thumbs-up gesture, how it became an icon on social media, and what's behind its power.\u003c\/p\u003e\u003cp\u003eThrough insights from key players, including the founders of Yelp, PayPal, YouTube, Twitter, LinkedIn, Gmail, and FriendFeed, you'll hear firsthand the disorderly, serendipitous process from which the like button was born. It's a story that starts with a simple thumbs-up cartoon but ends up with surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.\u003c\/p\u003e\u003cp\u003eBut this is much more than the origin story of the like button. Drawing on business and innovation theory, evolutionary biology, social psychology, neuroscience, and other human-centered disciplines, this deeply researched book offers smart and unexpected insights into how this little icon changed our world--and all of us in the process.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMartin Reeves\u003c\/b\u003e is Chairman of the BCG Henderson Institute, BCG's think tank for developing new ideas in business. He is a coauthor of \u003ci\u003eYour Strategy Needs a Strategy\u003c\/i\u003e and \u003ci\u003eThe Imagination Machine\u003c\/i\u003e. Reeves also shares his ideas and research on business strategy and innovation in articles, podcasts, speeches, and other outlets. \u003cb\u003eBob Goodson\u003c\/b\u003e is President and founder of Quid, a visual analytics company. He has extensive experience working in Silicon Valley, including as part of the founding team at Yelp, where he was employee number one and played a key role in the genesis of the like button.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.3 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 29, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964757705005,"sku":"9798892790451","price":30.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/like-the-button-that-changed-the-world-hardcover-6049309.webp?v=1775472308","url":"https:\/\/ishookbooks.com\/products\/like-the-button-that-changed-the-world-hardcover","provider":"iShook Books","version":"1.0","type":"link"}