{"product_id":"making-numbers-count-the-art-and-science-of-communicating-numbers-hardcover","title":"Making Numbers Count: The Art and Science of Communicating Numbers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eChip Heath\u003c\/b\u003e (Author), \u003cb\u003eKarla Starr\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow much bigger is a billion than a million? \u003cp\u003e\u003c\/p\u003e Well, a million seconds is twelve days. A billion seconds is...thirty-two years. \u003cp\u003e\u003c\/p\u003e Understanding numbers is essential--but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five--anything from six to infinity was known as \"lots.\" While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? \u003cp\u003e\u003c\/p\u003e Author Chip Heath has excelled at teaching others about making ideas stick and here, in \u003ci\u003eMaking Numbers Count\u003c\/i\u003e, he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say \"Wow, now I get it \" \u003cp\u003e\u003c\/p\u003eYou will learn principles such as: \u003cp\u003e\u003c\/p\u003e-\u003cb\u003eSIMPLE PERSPECTIVE CUES\u003c\/b\u003e: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.\u003cbr\u003e -\u003cb\u003eVIVIDNESS\u003c\/b\u003e: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than \"1\/100,000th of the size of an atom.\"\u003cbr\u003e -\u003cb\u003eCONVERT TO A PROCESS\u003c\/b\u003e: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into \"2 months of commutes, without repeating a song\").\u003cbr\u003e -\u003cb\u003eEMOTIONAL MEASURING STICKS\u003c\/b\u003e: frame the number in a way that people already care about (\"that medical protocol would save twice as many women as curing breast cancer\"). \u003cp\u003e\u003c\/p\u003e Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world--allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eChip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four \u003ci\u003eNew York Times \u003c\/i\u003ebestselling books: \u003ci\u003eMade to Stick\u003c\/i\u003e, \u003ci\u003eSwitch\u003c\/i\u003e, \u003ci\u003eDecisive\u003c\/i\u003e, and \u003ci\u003eThe Power of Moments\u003c\/i\u003e. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in Los Gatos, California. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eKarla Starr has written for \u003ci\u003eO, The Oprah Magazine\u003c\/i\u003e; \u003ci\u003eThe Atlantic\u003c\/i\u003e; \u003ci\u003eSlate\u003c\/i\u003e; \u003ci\u003ePopular Science\u003c\/i\u003e; and appeared on CBS\u003ci\u003e Sunday Morning\u003c\/i\u003e. A member of the National Association of Science Writers and the recipient of a Best Science\/Health award from the Society of Professional Journalists, her first book, \u003ci\u003eCan You Learn to Be Lucky? Why Some People Seem to Win More Often Than Others\u003c\/i\u003e, was named a \u003ci\u003eFast Company\u003c\/i\u003e Best Book of the Year. She writes at KStarr.com and lives in Portland, Oregon.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.5 x 5.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 11, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964681617709,"sku":"9781982165444","price":26.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/making-numbers-count-the-art-and-science-of-communicating-numbers-hardcover-3378386.webp?v=1775476747","url":"https:\/\/ishookbooks.com\/products\/making-numbers-count-the-art-and-science-of-communicating-numbers-hardcover","provider":"iShook Books","version":"1.0","type":"link"}