{"product_id":"marketing-analytics-strategic-models-and-metrics-paperback","title":"Marketing Analytics: Strategic Models and Metrics - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephan Sorger\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarketing Analytics: Strategic Models and Metrics\u003c\/strong\u003e offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.\u003c\/p\u003e \u003cp\u003eThe book contains a wealth of information on marketing analytics: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAlmost 500 pages of text, covering a wide variety of decision models and metrics\u003c\/li\u003e \u003cli\u003eNearly 400 figures, including diagrams, tables, and charts\u003c\/li\u003e \u003cli\u003eStep-by-step instructions on market segmentation, conjoint analysis, and other techniques\u003c\/li\u003e \u003cli\u003eCurrent examples demonstrating how organizations are applying models and metrics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe list of chapters below includes a sample of the topics: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 1. Introduction\u003c\/strong\u003e - Introduction to marketing analytics\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 2. Market Insight\u003c\/strong\u003e - Market sizing and trend analysis\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 3. Market Segmentation\u003c\/strong\u003e - Segment identification, analysis, and strategy\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 4. Competitive Analysis\u003c\/strong\u003e - Competitor identification, analysis, and strategy\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 5. Business Strategy\u003c\/strong\u003e - Analytics-based strategy selection\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 6. Business Operations\u003c\/strong\u003e - Forecasting, predictive analytics, and data mining\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 7. Product and Service Analytics\u003c\/strong\u003e - Conjoint analysis and product\/service metrics\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 8. Price Analytics\u003c\/strong\u003e - Pricing techniques and assessment\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 9. Distribution Analytics\u003c\/strong\u003e - Analytics-based channel evaluation and selection\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 10. Promotion Analytics\u003c\/strong\u003e - Promotion budget estimation and allocation\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 11. Sales Analytics\u003c\/strong\u003e - Metrics for sales, profitability, and support\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 12. Analytics in Action\u003c\/strong\u003e - Pivot tables and data-driven presentations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEdition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eStephan Sorger, M.S., M.B.A., is an authority on marketing analytics, supported with both professional and academic work on the subject. Professionally, Mr. Sorger has applied quantitative methods at leading organizations such as Oracle, 3Com, and NASA. As an instructor, Mr. Sorger has taught marketing analytics at the University of California, Berkeley Extension since 2008.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 500\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.01 x 9.69 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 31, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964689809709,"sku":"9781481900300","price":58.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/marketing-analytics-strategic-models-and-metrics-paperback-3189263.webp?v=1775476265","url":"https:\/\/ishookbooks.com\/products\/marketing-analytics-strategic-models-and-metrics-paperback","provider":"iShook Books","version":"1.0","type":"link"}