{"product_id":"narrative-and-numbers-the-value-of-stories-in-business-hardcover","title":"Narrative and Numbers: The Value of Stories in Business - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAswath Damodaran\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThrough a range of case studies, \u003ci\u003eNarrative and Numbers\u003c\/i\u003e describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. \u003ci\u003eNarrative and Numbers\u003c\/i\u003e reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAswath Damodaran is the Kerschner Family Chair in Finance Education and professor of finance at New York University's Stern School of Business. He is the author of \u003ci\u003eApplied Corporate Finance, Fourth Edition \u003c\/i\u003e(2014), \u003ci\u003eInvestment Valuation: Tools and Techniques for Determining the Value of Any Asset, Third Edition\u003c\/i\u003e (2012), \u003ci\u003eThe Little Book of Valuation: How to Value a Company, Pick a Stock and Profit \u003c\/i\u003e(2011), and \u003ci\u003eDamodaran on Valuation: Security Analysis for Investment and Corporate Finance, Second Edition\u003c\/i\u003e (2006).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.1 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 10, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964691644717,"sku":"9780231180481","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/narrative-and-numbers-the-value-of-stories-in-business-hardcover-5730272.webp?v=1775476146","url":"https:\/\/ishookbooks.com\/products\/narrative-and-numbers-the-value-of-stories-in-business-hardcover","provider":"iShook Books","version":"1.0","type":"link"}