{"product_id":"neuroenology-how-the-brain-creates-the-taste-of-wine-hardcover","title":"Neuroenology: How the Brain Creates the Taste of Wine - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGordon Shepherd\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in \u003ci\u003eNeurogastronomy: How the Brain Creates Flavor and Why It Matters\u003c\/i\u003e, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eNeuroenology\u003c\/i\u003e is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste. Shepherd comprehensively explains how the specific sensory pathways in the cerebral cortex create the memory of wine and how language is used to identify and imprint wine characteristics. Intended for a broad audience of readers--from amateur wine drinkers to sommeliers, from casual foodies to seasoned chefs--\u003ci\u003eNeuroenology\u003c\/i\u003e shows how the emotion of pleasure is the final judge of the wine experience. It includes practical tips for a scientifically informed wine tasting and closes with a delightful account of Shepherd's experience tasting classic Bordeaux vintages with French winemaker Jean-Claude Berrouet of the Chateau Petrus and Dominus Estate.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eGordon M. Shepherd is professor of neuroscience at the Yale School of Medicine and former editor in chief of the \u003ci\u003eJournal of Neuroscience\u003c\/i\u003e. His books include \u003ci\u003eNeurogastronomy: How the Brain Creates Flavor and Why It Matters\u003c\/i\u003e (Columbia, 2012), \u003ci\u003eHandbook of Brain Microcircuits\u003c\/i\u003e (2010), and \u003ci\u003eCreating Modern Neuroscience: The Revolutionary 1950s \u003c\/i\u003e(2009).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 22, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51984303915309,"sku":"9780231177009","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/E-dKhmqULO9780231177009.webp?v=1776092317","url":"https:\/\/ishookbooks.com\/products\/neuroenology-how-the-brain-creates-the-taste-of-wine-hardcover","provider":"iShook Books","version":"1.0","type":"link"}