{"product_id":"obviously-awesome-how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it-hardcover","title":"Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eApril Dunford\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou know your product is awesome-but does anybody else?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn how to\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eassemble the right team to tackle positioning, \u003c\/li\u003e\n\u003cli\u003euse a simple yet powerful five-step positioning process, \u003c\/li\u003e\n\u003cli\u003eensure your positioning is highly differentiated from your competitors, \u003c\/li\u003e\n\u003cli\u003eidentify your best-fit customers, \u003c\/li\u003e\n\u003cli\u003etest your positioning using a structured sales narrative, \u003c\/li\u003e\n\u003cli\u003eavoid common positioning mistakes that muddy your message.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford's insights will help you find your awesome, so that your customers can too.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 19, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52107493179693,"sku":"9781999023089","price":32.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/Uz6dDRQZbA9781999023089.webp?v=1780433422","url":"https:\/\/ishookbooks.com\/products\/obviously-awesome-how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it-hardcover","provider":"iShook Books","version":"1.0","type":"link"}