{"product_id":"press-play-why-every-company-needs-a-gaming-strategy-hardcover","title":"Press Play: Why Every Company Needs a Gaming Strategy - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBastian Bergmann\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the \u003ci\u003eNew York Times\u003c\/i\u003e, BMW, and Chipotle--that are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eToday's consumers demand more than products--they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--ranging from Adidas and Puma to NASCAR and Unilever--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\u003cp\u003eFilled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBastian Bergmann\u003c\/b\u003e is the cofounder and COO of Solsten, a technology startup that empowers companies to build deeply resonating, human-centered experiences for their audiences. Among its customers are globally recognized companies and brands such as Zynga, Electronic Arts, Sony, DraftKings, Peloton, Dentsu, and many more. He is also a former consultant at BCG.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.02 x 9.29 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 09, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964674048301,"sku":"9781647826154","price":30.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/press-play-why-every-company-needs-a-gaming-strategy-hardcover-7261363.webp?v=1775477165","url":"https:\/\/ishookbooks.com\/products\/press-play-why-every-company-needs-a-gaming-strategy-hardcover","provider":"iShook Books","version":"1.0","type":"link"}