{"product_id":"purple-cow-new-edition-transform-your-business-by-being-remarkable-hardcover","title":"Purple Cow, New Edition: Transform Your Business by Being Remarkable - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSeth Godin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In \u003ci\u003ePurple Cow\u003c\/i\u003e, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSeth Godin \u003c\/b\u003eis the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including \u003ci\u003ePermission Marketing\u003c\/i\u003e, \u003ci\u003ePurple Cow\u003c\/i\u003e, \u003ci\u003eAll Marketers Are Liars\u003c\/i\u003e, \u003ci\u003eSmall is the New Big\u003c\/i\u003e, \u003ci\u003eThe Dip\u003c\/i\u003e, \u003ci\u003eTribes\u003c\/i\u003e, \u003ci\u003eLinchpin\u003c\/i\u003e, and \u003ci\u003ePoke the Box\u003c\/i\u003e. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 7.1 x 5.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 12, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51986640240941,"sku":"9781591843177","price":26.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/cjB1K1ppNnA5TytjQXQ0OGd3dDBrQT09.webp?v=1776156604","url":"https:\/\/ishookbooks.com\/products\/purple-cow-new-edition-transform-your-business-by-being-remarkable-hardcover","provider":"iShook Books","version":"1.0","type":"link"}