Recruiting to Retain: A Principle-Centered Strategy to Win the War for Talent - Hardcover
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Description
by John William Wright II (Author)
In an industry plagued by short careers and constant churn, Recruiting to Retain offers a better way.
John Wright II, managing partner of one of the most successful advisor firms in the country, reveals how a mutual selection process and personal mentoring lead to career retention--not just job placement. Drawing on two decades of leadership, this book outlines a replicable model for financial advisor recruiting, built on principle-based leadership and hands-on engagement. Wright doesn't sugarcoat the process. It's time-consuming. It requires real investment. But it works. His selection process has produced the largest organically grown firm in his network, with career retention rates far above the industry average. From how to screen candidates to how to build advisor teams that thrive, Recruiting to Retain is a rare mix of candid memoir and practical handbook. Readers will gain tools for:- High retention attraction
- Mentoring financial advisors
- Creating a culture that values persistence and purpose
Wright's process favors long-term success over quick wins--and demands that firm leaders reclaim responsibility for recruitment. If you're tired of seeing good candidates fail, or watching your top talent leave, this book will show you what it takes to build something better.
Author Biography
JOHN WRIGHT II is a veteran leader in financial services and the managing partner of Goodwin, Wright, a top-performing Northwestern Mutual firm known for advisor retention and organic growth. Since stepping into leadership in 2002, Wright has built a culture focused on mentorship, rigorous selection, and career-long development. Named one of Atlanta's Most Admired CEOs, he also served as chairman of Northwestern Mutual's Managing Partners Association. Drawing on his background as a student-athlete, coach, and recruiter, Wright speaks nationally on leadership, values-based hiring, and building sustainable firms. His work reflects a lifelong commitment to developing people, not just professionals.
