{"product_id":"run-it-like-a-business-strategies-for-arts-organizations-to-increase-audiences-remain-relevant-and-multiply-money-without-losing-the-art-hardcover","title":"Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAubrey Bergauer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatured on \u003ci\u003ePublishers Weekly\u003c\/i\u003e 2024 Announcement Issue \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTEDx speaker Aubrey Bergauer--\"the Steve Jobs of classical music\"--reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. \u003cp\u003e\u003c\/p\u003eIn the US alone, the arts are a $763 \u003ci\u003ebillion \u003c\/i\u003esector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement--while always putting art first. \u003cp\u003e\u003c\/p\u003eRunning your arts organization like a \u003ci\u003ebusiness\u003c\/i\u003e is your path forward to: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eGrow audiences and keep them coming back again\u003c\/li\u003e\n\u003cli\u003eMake our organizations more inclusive\u003c\/li\u003e\n\u003cli\u003eGet younger attendees in the seats and on the donor rolls\u003c\/li\u003e\n\u003cli\u003eGenerate millions more dollars in revenue\u003c\/li\u003e\n\u003cli\u003eContinue to create the art we love--\u003ci\u003ewithout\u003c\/i\u003e the stress of figuring out how to afford it\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eJust because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission--whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. \u003cp\u003e\u003c\/p\u003eThe for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. \u003ci\u003eRun It Like a Business\u003c\/i\u003e provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAubrey Bergauer\u003c\/b\u003e, hailed as \"the Steve Jobs of classical music\" (\u003ci\u003eObserver\u003c\/i\u003e) and \"the Sheryl Sandberg of the symphony\" (\u003ci\u003eLos Angeles Review of Books\u003c\/i\u003e), is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for the performing arts. A \"dynamic administrator\" with an \"unquenchable drive for canny innovation\" (\u003ci\u003eSan Francisco Chronicle\u003c\/i\u003e), she's held offstage roles managing millions of dollars in revenue at major institutions including the Seattle Symphony, Seattle Opera, Bumbershoot Music \u0026amp; Arts Festival, and San Francisco Conservatory of Music. As chief executive of the California Symphony, Bergauer propelled the organization to double the size of its audience and nearly quadruple the donor base. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBergauer helps organizations and individuals transform from scarcity to opportunity, make money, and grow their base of fans and supporters. Her ability to cast and communicate vision moves large teams forward and brings stakeholders together, earning \"a reputation for coming up with great ideas and then realizing them\" (\u003ci\u003eSan Francisco Classical Voice\u003c\/i\u003e). With a track record for strategically increasing revenue and relevance, leveraging digital content and technology, and prioritizing diversity and inclusion on stage and off, Bergauer sees a better way forward for cultural institutions and knows how to achieve it. \u003cp\u003e\u003c\/p\u003eA graduate of Rice University, her work and leadership have been covered in the \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eEntrepreneur\u003c\/i\u003e, \u003ci\u003eThrive Global\u003c\/i\u003e, and Southwest Airlines magazines, and she is a frequent speaker spanning TEDx, Adobe's Magento, universities, and industry conferences in the US and abroad.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 06, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964748595501,"sku":"9781637744383","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/run-it-like-a-business-strategies-for-arts-organizations-to-increase-audiences-remain-relevant-and-multiply-money-without-losing-the-art-hardcover-4884818.webp?v=1775472848","url":"https:\/\/ishookbooks.com\/products\/run-it-like-a-business-strategies-for-arts-organizations-to-increase-audiences-remain-relevant-and-multiply-money-without-losing-the-art-hardcover","provider":"iShook Books","version":"1.0","type":"link"}