{"product_id":"say-it-with-charts-the-executives-guide-to-visual-communication-hardcover","title":"Say It with Charts: The Executive's Guide to Visual Communication - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGene Zelazny\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eStep-by-step guide to creating compelling, memorable presentations\u003c\/p\u003e\u003cp\u003eA chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each\u003cbr\u003e* Lettering size, color choice, appropriate chart types, and more\u003cbr\u003e* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent website\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eToday's most comprehensive, up-to-date business presentation guidebook\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEasy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. \u003ci\u003eSay It With Charts, 4th Edition\u003c\/i\u003e, walks you through the entire visual presentation process and shows you--step-by-step--how to create compelling, memorable presentations.\u003c\/p\u003e \u003cp\u003eBusiness presentation tools have changed tremendously. A chart that once took ten hours--and ten co-workers--to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual--what to say, why to say it, and how to say it for the most impact.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSay It With Charts, 4th Edition\u003c\/i\u003e, reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today's technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to prepare different types of charts--pie, bar, column, line, or dot--and when to use each \u003c\/li\u003e\n\u003cli\u003eHands-on recommendations on lettering size, color choice, appropriate chart types, and more \u003c\/li\u003e\n\u003cli\u003eTechniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\"When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form.\"\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e--From Chapter 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, and--in today's rapid fire, ultra-competitive business environment--delays or errors in communicating information are uncalled for, unaffordable...and unacceptable.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSay It With Charts, 4th Edition\u003c\/i\u003e, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations--holding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.\u003c\/p\u003e \u003cp\u003eEverything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCommandments for designing successful onscreen visuals \u003c\/li\u003e\n\u003cli\u003eTechniques for conveying your messages using visuals and visual metaphors \u003c\/li\u003e\n\u003cli\u003eHow to decide when to use a chart--and know when a chart could work against you \u003c\/li\u003e\n\u003cli\u003eGraphic representations of ineffective, counter-productive charts--with examples of how they could be improved \u003c\/li\u003e\n\u003cli\u003eTime- and money-saving methods to make one presentation template serve multiple audiences \u003c\/li\u003e\n\u003cli\u003eHands-on practice projects and exercises to help you grasp each important concept \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eOver the years, \u003ci\u003eSay It With Charts \u003c\/i\u003ehas become the standard guidebook for executives, sales managers, management consultants--all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGene Zelazny\u003c\/b\u003e is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic \u003ci\u003eSay It With Presentations.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9.45 x 7.36 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 15, 2001\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52019209830701,"sku":"9780071369978","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/say-it-with-charts-the-executives-guide-to-visual-communication-hardcover-6120111.webp?v=1777440547","url":"https:\/\/ishookbooks.com\/products\/say-it-with-charts-the-executives-guide-to-visual-communication-hardcover","provider":"iShook Books","version":"1.0","type":"link"}