Solopreneur Business for Dummies - Paperback

by Joe Rando (Author), Carly Ries (Author)

Create and run your one-person business with pro advice and strategic tools

Solopreneur Business For Dummies offers advice and tools to create, grow, and manage your business when you're going it alone. Unlike entrepreneurs, solopreneurs typically create their businesses to serve their lives--instead of trying to scale as much as possible. To thrive in this lifestyle, you'll need to understand the basics of business operations, financial management, sales, and marketing. You'll also need to learn how to do all these things without burning yourself out. This book has you covered in all those areas. You'll also learn how to create a support network that offers guidance, emotional support, and business opportunities. Set your business up for success with this no-nonsense Dummies guide.

• Build a successful business from the ground up--without employees
• Avoid the common mistakes that derail many new businesses
• Develop a viable business idea that aligns with your personal goals and your desired lifestyle
• Learn the best practices from the big guys, tailored for a one-person business
• Discover tech tools that can make it easier to run your business
• Learn from the stories of successful solopreneurs across industries

Solopreneur Business For Dummies is a practical and easy-to-understand resource that makes it easy to start your own solo venture. Get the tools and insights you need to navigate the challenging yet rewarding path.

Back Jacket

Pro advice for one-person business owners

Solopreneur Business For Dummies, by a team of veteran one-person business operators, is packed with the advice, tools, and resources to help you launch, grow, and manage your business by yourself. It walks you through the benefits of focusing on a solo enterprise that's tailor-made to your life and explains how to conduct your operations, manage your finances, and market and sell your services or products. The authors offer step-by-step, from scratch guidance that will take you all the way from idea to profitable company.

Inside...

• Develop a great idea
• Identify your niche market
• Avoid common mistakes
• Discover proven best practices
• Learn from experience and make improvements
• Find inspiring success stories
• Balance life and work
• Manage sustainable growth

Author Biography

Joe Rando is the founder of LIfeStarr, an app, a 2,000 person (and growing) community, and resource network for one-person businesses.

Carly Ries is a fractional Chief Marketing Officer at LifeStarr. She's been a solopreneur for more than ten years.