{"product_id":"that-sh-t-will-never-sell-the-story-of-the-men-who-sold-the-world-what-it-didnt-know-it-wanted-again-and-again-paperback","title":"\"That Sh*t Will Never Sell!\": The Story of the Men Who Sold The World What it Didn't Know it Wanted. Again and Again - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Gluckman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDiscover how some of the world's most iconic drinks brands came to life - or didn't.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eCelebrated creative and marketing guru, David Gluckman, shares insider stories from decades of work in the surprising world of booze branding. From the bootlegging days of the 1930s to the modern corporate landscape, this book takes you on an irreverent and eye-opening journey through the curious conceptions of Baileys Irish Cream, Tanqueray Gin and many other household-name drinks.\u003c\/p\u003e\u003cp\u003eDiscover the origins of a billion-dollar brand that started in London's Soho and sprang to life in just 45 minutes. Learn how it found its way to the desk of Chicago's Max 'The Hat' Zimmerman and why New York's Abe Rosenberg declared, \"That Shit Will never Sell!\" Relive the tale of Guinness Light, the biggest bomb since the Edsel, and discover the quirky beginnings of the take-home version of Draught Guinness, complete with a plastic syringe. Enjoy the entertaining mishaps and triumphs, from a standing ovation by 40 blue-suited Koreans who secretly hated the author's idea to the attempt to create a best-seller by adding red food colouring to Chardonnay. This book is a captivating account of an unpredictably creative world.\u003c\/p\u003e\u003cp\u003eDavid presents a nostalgic, sardonic and full-bodied insight into the fascinating process behind creating and marketing iconic brands. Perfect for anyone interested in business, history, creativity, booze or a good laugh.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 298\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 22, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51984401563949,"sku":"9780995657502","price":25.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/JMN9U_pRQF9780995657502.webp?v=1776092961","url":"https:\/\/ishookbooks.com\/products\/that-sh-t-will-never-sell-the-story-of-the-men-who-sold-the-world-what-it-didnt-know-it-wanted-again-and-again-paperback","provider":"iShook Books","version":"1.0","type":"link"}