{"product_id":"the-catalyst-how-to-change-anyones-mind-paperback","title":"The Catalyst: How to Change Anyone's Mind - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJonah Berger\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"\u003c\/b\u003e\u003cb\u003eJonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.\u003c\/b\u003e\u003cb\u003e\"\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003cb\u003e--\u003c\/b\u003e\u003cb\u003eJim Collins, author \u003ci\u003eGood to Great\u003c\/i\u003e, coauthor \u003ci\u003eBuilt to Last\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eFrom the author of \u003ci\u003eNew York Times \u003c\/i\u003ebestsellers \u003ci\u003eContagious\u003c\/i\u003e and \u003ci\u003eInvisible Influence\u003c\/i\u003e comes a revolutionary approach to changing anyone's mind.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEveryone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? \u003cp\u003e\u003c\/p\u003eThis book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, \"How could I change someone's mind?\" they ask a different question: \"Why haven't they changed already? What's stopping them?\" \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Catalyst\u003c\/i\u003e identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. \u003cp\u003e\u003c\/p\u003eThis book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.3 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964702851373,"sku":"9781982108649","price":20.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-catalyst-how-to-change-anyones-mind-paperback-7883088.webp?v=1775475502","url":"https:\/\/ishookbooks.com\/products\/the-catalyst-how-to-change-anyones-mind-paperback","provider":"iShook Books","version":"1.0","type":"link"}