{"product_id":"the-choi-of-cooking-flavor-packed-rule-breaking-recipes-for-a-delicious-life-a-cookbook-hardcover","title":"The Choi of Cooking: Flavor-Packed, Rule-Breaking Recipes for a Delicious Life: A Cookbook - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRoy Choi\u003c\/b\u003e (Author), \u003cb\u003eTien Nguyen\u003c\/b\u003e (Author), \u003cb\u003eNatasha Phan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCulinary icon, founder of the Kogi food truck, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of\u003ci\u003e L.A. Son\u003c\/i\u003e, and star of Netflix's \u003ci\u003eThe Chef Show \u003c\/i\u003eshares 100 flavor-packed recipes that empower you to eat healthy--or, at least, healthi\u003ci\u003eer\u003c\/i\u003e--without ditching your go-to favorites.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBuilt on a foundation of balance and compassion, \u003ci\u003eThe Choi of Cooking\u003c\/i\u003e is Roy Choi's magnum opus, reflecting his personal journey of cooking, living, and learning from mistakes. When Choi realized that falling victim to his greasy cravings was not sustainable, he began to eat more nutritious foods--but he did it \u003ci\u003ehis\u003c\/i\u003e way, to build a more realistic lifestyle not based on extreme dieting or deprivation. This equates to vegetable-forward recipes, with plenty of pit stops of comfort along the way, and tons of flavors layered in every single bite. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Choi of Cooking\u003c\/i\u003e focuses on foods that fuel your body, and Choi meets readers wherever they are, recognizing that eating healthy isn't all or nothing. Yes, that \u003cb\u003eKimchi Philly Cheesesteak \u003c\/b\u003erecipe is real, and exactly as good as it sounds. But Choi also can make vegetables the star of the meal with \u003cb\u003eCalabrian Chile Broccoli Rabe \u003c\/b\u003eand\u003cb\u003e Roasted Cauliflower Steaks with Harissa and Garlic Herbed Butter\u003c\/b\u003e. And there are comforting, naturally vegetable-heavy rice and noodle bowls like \u003cb\u003eCold Bibim Noodle \"Salad\" \u003c\/b\u003eand \u003cb\u003eVeggie on the Lo Mein Spaghetti. \u003c\/b\u003eSince this book is about taking steps, not leaps, there's also plenty of inspiration for when you're craving something indulgent, like \u003cb\u003eCrispy Mashed Potatoes\u003c\/b\u003e, but with \"Power Up\" modifications to make it healthier when you're ready. \u003cp\u003e\u003c\/p\u003eReaching for healthier foods is like flexing a muscle, and the work begins with having the confidence to cook at all. To encourage readers to take those first steps in the kitchen, Choi shares his culinary philosophy, including bits of wisdom and stories that expand on his approach to food. \u003ci\u003eThe Choi of Cooking \u003c\/i\u003eis more than a collection of recipes; it's a guide to creating a more balanced life.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRoy Choi \u003c\/b\u003ewas born in Seoul, Korea, and raised in Los Angeles, California. Choi is known as one of the architects of the modern food truck movement through Kogi BBQ. He is co-host of the Netflix cooking series \u003ci\u003eThe Chef Show\u003c\/i\u003e with Jon Favreau. Choi is a voice and advocate for street food culture past, present, and future, and he is the co-owner, co-founder, and chef of Kogi BBQ, Chego!, and Tacos Por Vida in LA, and The Chef Truck and Best Friend at Park MGM in Las Vegas. Choi is a \u003ci\u003eTime\u003c\/i\u003e 100 Honoree and recipient of both an Emmy and a James Beard Award for \u003ci\u003eBroken Bread\u003c\/i\u003e. He lives in Los Angeles. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eTien Nguyen\u003c\/b\u003e has been writing about food and culture for over a decade. She is the co-author of several cookbooks, including the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eL.A. Son: My Life, My City, My Food\u003c\/i\u003e with chef Roy Choi, and\u003ci\u003e The Red Boat Fish Sauce Cookbook\u003c\/i\u003e, one of NPR's Books We Love. She also has written for the \u003ci\u003eLos Angeles Times\u003c\/i\u003e and \u003ci\u003eLucky Peach\u003c\/i\u003e, among other publications, and her work has been honored by the Association of Food Journalists. She lives in Los Angeles. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eNatasha Phan\u003c\/b\u003e is an award-winning producer, author, co-owner of Best Friend, and the CMO and business partner for all of Roy Choi's endeavors. She was born into a family who owned a prominent Asian grocery store in L.A., and she's been in food ever since. Her work with Roy and Kogi have helped shape the modern food truck movement and the way Angelenos eat. Among other initiatives, she co-authored the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling cookbook-memoir, \u003ci\u003e L.A. Son\u003c\/i\u003e, produced the Netflix series \u003ci\u003eThe Chef Show\u003c\/i\u003e, and executive produced the Emmy-winning \u003ci\u003eBroken Bread\u003c\/i\u003e. A graduate of UCLA, she lives in Los Angeles.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 10.1 x 8.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 15, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51984484401453,"sku":"9780593579251","price":34.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/WiFWgX-Vf79780593579251.webp?v=1776096541","url":"https:\/\/ishookbooks.com\/products\/the-choi-of-cooking-flavor-packed-rule-breaking-recipes-for-a-delicious-life-a-cookbook-hardcover","provider":"iShook Books","version":"1.0","type":"link"}