{"product_id":"the-corporate-sponsorship-toolkit-second-edition-using-sponsorship-to-help-people-fall-in-love-with-your-brand-paperback","title":"The Corporate Sponsorship Toolkit, Second Edition: Using sponsorship to help people fall in love with your brand - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKim Skildum-Reid\u003c\/b\u003e (Author), \u003cb\u003eJeremy Edwards\u003c\/b\u003e (Foreword by), \u003cb\u003eAngeline Ngunjiri\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003eMeaning is sponsorship's superpower!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people - building relationships and alignment with them - through something they have already decided they care about. It's that meaning that drives your results. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis comprehensive manual for corporate sponsorship will guide you through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people's fan experiences and nurture your connections with target markets, building preference, loyalty, and advocacy for real impact on your bottom line.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis toolkit is packed with straightforward tools, techniques, templates, checklists, and resources - many of them downloadable - to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWho will benefit from this book? Anyone trying to get a marketing return from their sponsorship investments, such as: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCorporate brand managers\u003c\/li\u003e\n\u003cli\u003eChief marketing officers\u003c\/li\u003e\n\u003cli\u003eCorporate sponsorship managers\u003c\/li\u003e\n\u003cli\u003eLocal, state, and federal government marketers\u003c\/li\u003e\n\u003cli\u003eEconomic development organisations\u003c\/li\u003e\n\u003cli\u003eSponsorship consultants\u003c\/li\u003e\n\u003cli\u003eRightsholders who want to understand the other side of the sponsorship equation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.98 x 10 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 02, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52005446811949,"sku":"9781921097058","price":52.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/LuCOQvFnV-9781921097058.webp?v=1776765042","url":"https:\/\/ishookbooks.com\/products\/the-corporate-sponsorship-toolkit-second-edition-using-sponsorship-to-help-people-fall-in-love-with-your-brand-paperback","provider":"iShook Books","version":"1.0","type":"link"}