{"product_id":"the-customer-centricity-playbook-implement-a-winning-strategy-driven-by-customer-lifetime-value-paperback","title":"The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePeter Fader\u003c\/b\u003e (Author), \u003cb\u003eSarah E. Toms\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e2019 AXIOM BUSINESS BOOK AWARD WINNER \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFeatured in Forbes, NPR's Marketplace, \u003ci\u003eand a Google Talk, \u003c\/i\u003e The Customer Centricity Playbook \u003ci\u003eoffers \"actionable insights to drive immediate value,\" according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. \u003c\/i\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e How did global gaming company Electronic Arts go from being named \"Worst Company in America\" to clearing a billion dollars in profit?\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eThey discovered a simple truth--and acted on it: Not all customers are the same, regardless of how they appear on the surface. \u003cp\u003e\u003c\/p\u003eIn \u003cb\u003e\u003ci\u003eThe Customer Centricity Playbook\u003c\/i\u003e\u003c\/b\u003e, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can \u003cb\u003estop wasting resources\u003c\/b\u003e by chasing down product sales to each and every consumer. \u003cp\u003e\u003c\/p\u003eFader and Toms offer a \u003cb\u003e360-degree analysis\u003c\/b\u003e of all the elements that support customer centricity within an organization. In this book, you will learn how to: \u003cbr\u003e Develop a \u003cb\u003ecustomer-centric strategy\u003c\/b\u003e for your organization Understand the right way to think about\u003cb\u003e customer lifetime value (CLV)\u003c\/b\u003e Finetune investments in \u003cb\u003ecustomer acquisition, retention, and development tactics\u003c\/b\u003e based on customer heterogeneity Foster a culture that sustains \u003cb\u003ecustomer centricity\u003c\/b\u003e, and also understand the link between \u003cb\u003eCLV and market valuation\u003c\/b\u003e Understand \u003cb\u003ecustomer relationship management (CRM) systems\u003c\/b\u003e, as they are a vital underpinning for all these areas through the valuable insights they provide \u003cbr\u003eFader's first book, \u003cb\u003e\u003ci\u003eCustomer Centricity\u003c\/i\u003e\u003c\/b\u003e, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"A must-read.\"\u003c\/i\u003e\u003cb\u003e--Aimee Johnson, Chief Marketing Officer, Zillow\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"The Customer Centricity Playbook \u003ci\u003eoffers fundamental insights to point organizations of any size in the right direction.\"\u003c\/i\u003e\u003cb\u003e--Rob Markey, Partner, Bain \u0026amp; Company, Inc., and coauthor, \u003ci\u003eThe Ultimate Question 2.0\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders.\"\u003c\/i\u003e\u003cb\u003e--Susan Johnson, Chief Marketing Officer, SunTrust Banks\u003c\/b\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePeter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. In 2015, Fader co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently, he co-founded Theta Equity Partners, which focuses on customer-based corporate valuation. Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. Follow him on twitter @faderp. Sarah E. Toms is executive director and co-founder of Wharton Interactive. She is a demonstrated thought leader in the educational technology field, fueled by a passion to find and develop innovative ways to make every learning environment active, engaging, more meaningful, and learner-centered. Her drive to modernize, transform, and democratize education led Sarah and her team to co-invent simpl.world, an open source simulation framework. She has spent more than twenty years as a leader in the technology sphere, and was an entrepreneur for more than a decade, founding companies that built global CRM, product development, productivity management, and financial systems. In addition, she is coauthor with Peter S. Fader of The Customer Centricity Playbook. She is dedicated to supporting women and girls in the technology field through her work with the Women in Tech Summit and techgirlz.org. Follow her on twitter @sarahetoms.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 136\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 8.35 x 5.43 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 30, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964720808237,"sku":"9781613630907","price":20.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-customer-centricity-playbook-implement-a-winning-strategy-driven-by-customer-lifetime-value-paperback-5464882.webp?v=1775474466","url":"https:\/\/ishookbooks.com\/products\/the-customer-centricity-playbook-implement-a-winning-strategy-driven-by-customer-lifetime-value-paperback","provider":"iShook Books","version":"1.0","type":"link"}