{"product_id":"the-framemaking-sale-sell-more-by-boosting-customer-confidence-hardcover","title":"The Framemaking Sale: Sell More by Boosting Customer Confidence - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBrent Adamson\u003c\/b\u003e (Author), \u003cb\u003eKarl Schmidt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecision \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Business-to-business commerce is broken. Today's customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision at all. Could this be the death of sales as we know it? \u003c\/p\u003e\u003cp\u003e Traditional sales methods are all carefully designed to change the way customers think of \u003ci\u003esellers\u003c\/i\u003e--to win customers' business by first gaining their trust. But Brent Adamson and Karl Schmidt argue the real key to B2B sales success is to focus on boosting customers' confidence in \u003ci\u003ethemselves \u003c\/i\u003eand their ability to make large-scale, collective decisions on behalf of their company. \u003c\/p\u003e\u003cp\u003e Through a combination of powerful research and data, real-world examples, and practical tactics from some of the world's best leaders and sales professionals, \u003ci\u003eThe Framemaking Sale\u003c\/i\u003e provides a blueprint for a completely new approach to selling. Using the authors' unique Framemaking method, this book offers a paradigm-shifting perspective on buying and selling with confidence, empowering sales teams and customers alike to thrive in this new world of selling. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Brent Adamson is a world-renowned researcher, author, presenter, trainer, and adviser to B2B commercial executives. The former \"chief storyteller\" at CEB, now Gartner's sales, marketing, and customer service practices, he is the coauthor of the bestsellers \u003ci\u003eThe Challenger Sale\u003c\/i\u003e and\u003ci\u003e The Challenger Customer\u003c\/i\u003e. He lives outside of Washington, D.C. \u003c\/p\u003e\u003cp\u003e Karl Schmidt is an award-winning research leader, author, strategy consultant, and corporate executive focused on driving growth for organizations ranging from the Fortune 500 to start-ups. While practice vice president at CEB, now Gartner, he led over fifty researchers solving the most challenging problems facing heads of sales, marketing, and communications. Those insights have appeared in the \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, and \u003ci\u003eThe Challenger Customer\u003c\/i\u003e. He lives in Bethesda, Maryland. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.37 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 09, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964674703661,"sku":"9781541705821","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-framemaking-sale-sell-more-by-boosting-customer-confidence-hardcover-6459476.webp?v=1775477107","url":"https:\/\/ishookbooks.com\/products\/the-framemaking-sale-sell-more-by-boosting-customer-confidence-hardcover","provider":"iShook Books","version":"1.0","type":"link"}