{"product_id":"the-invention-of-design-a-twentieth-century-history-hardcover","title":"The Invention of Design: A Twentieth-Century History - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMaggie Gram\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom a brilliant cultural historian, \"a secret history of the twentieth century\" (Louis Menand) told through the story of design and its utopian promises\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Design has penetrated every dimension of contemporary society, from classrooms to statehouses to corporate boardrooms. It's seen as a kind of mega-power, one that can solve all our problems and elevate our experiences to make a more beautiful, more functional world. \u003cp\u003e\u003c\/p\u003e But there's a backstory here. In \u003ci\u003eThe Invention of Design\u003c\/i\u003e, designer and historian Maggie Gram investigates how, over the twentieth century, our economic hopes, fears, and fantasies shaped the idea of \"design\"--then repeatedly redefined it. Nearly a century ago, resistance to New Deal-era government intervention helped transform design from an idea about aesthetics into one about function. And at century's end, the dot-com crash brought us \"design thinking\" the idea that design methodology can solve any problem, small or large. To this day, design captures imaginations as a tool for fixing market society's broken parts from within, supposedly enabling us to thrive within capitalism's sometimes violent constraints. \u003cp\u003e\u003c\/p\u003e A captivating critical history, \u003ci\u003eThe Invention of Design\u003c\/i\u003e shows how design became the hero of many of our most hopeful stories--dreams, fantasies, utopias--about how we might better live in a modern world.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMaggie Gram \u003c\/b\u003eis a writer, cultural historian, and designer. She leads an experience-design team at Google. She has taught at the Maryland Institute College of Art, Washington University in St. Louis, Ca' Foscari University of Venice, and Harvard University, and she has written for \u003ci\u003en+1 \u003c\/i\u003eand the \u003ci\u003eNew York Times\u003c\/i\u003e. She lives in New York.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.3 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 03, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51978289414445,"sku":"9781541600638","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/JMtTDbehN69781541600638.webp?v=1775801475","url":"https:\/\/ishookbooks.com\/products\/the-invention-of-design-a-twentieth-century-history-hardcover","provider":"iShook Books","version":"1.0","type":"link"}