{"product_id":"the-jolt-effect-how-high-performers-overcome-customer-indecision","title":"The Jolt Effect: How High Performers Overcome Customer Indecision","description":"\u003cb\u003eFrom the bestselling co-author of \u003ci\u003eThe Challenger Sale\u003c\/i\u003e, a paradigm-shattering approach to overcoming customer indecision and closing more sales\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn sales, the worst thing you can hear from a customer isn't \"no.\" It's \"I need to think about it.\" When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about \u003ci\u003esucceeding\u003c\/i\u003e. What they really care about is \u003ci\u003enot failing.\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e\u003cbr\u003e \u003c\/i\u003eFor years, sales expert Matthew Dixon has been busting longstanding business myths. Now in \u003ci\u003eThe JOLT Effect\u003c\/i\u003e, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision--and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don't: only by addressing the customer's fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. \u003cp\u003e\u003c\/p\u003e Packed with robust data, counterintuitive insights, and practical guidance, \u003ci\u003eThe JOLT Effect\u003c\/i\u003e is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action--and close more sales.","brand":"Matthew Dixon","offers":[{"title":"Default Title","offer_id":52041549545773,"sku":"BS-8XD-538104","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/9780593538104-HD.jpg?v=1777995269","url":"https:\/\/ishookbooks.com\/products\/the-jolt-effect-how-high-performers-overcome-customer-indecision","provider":"iShook Books","version":"1.0","type":"link"}