{"product_id":"the-marketers-guide-to-law-firms-how-to-build-bridges-between-fee-earners-and-fee-burners-in-your-firm-paperback","title":"The Marketer's Guide to Law Firms: How to build bridges between fee earners and fee burners in your firm - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGenevieve Burnett\u003c\/b\u003e (Author), \u003cb\u003eSally King\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre you a marketer or business development professional who works in a law firm and finds it difficult to get projects off the ground?\u003c\/p\u003e\u003cp\u003eAre you frustrated by your firm's slow decision-making process?\u003c\/p\u003e\u003cp\u003eDo you find the lawyers you work with to be both risk averse and resistant to change? Are you concerned that many of them perceive the marketing team as ineffective and unresponsive?\u003c\/p\u003e\u003cp\u003eOr are you a marketer who has just landed your first job in a law firm? Do you feel you've entered an unfamiliar world defined by hierarchy, as well as a rigid binary distinction between fee earners and fee burners?\u003c\/p\u003e\u003cp\u003eIf so, \u003cstrong\u003e\u003cem\u003eThe Marketer's Guide to Law Firms: how to build bridges between fee earners and fee burners in your firm\u003c\/em\u003e\u003c\/strong\u003e is a must-read book.\u003c\/p\u003e\u003cp\u003eIn this insightful and succinct analysis, \u003cstrong\u003eDr Genevieve Burnett \u003c\/strong\u003eand \u003cstrong\u003eSally King \u003c\/strong\u003edemonstrate that the primary reason law firms struggle with marketing is because, in most of them (whether in New York or Sydney), there is a fundamental problem with the relationship between lawyers and marketers.\u003c\/p\u003e\u003cp\u003eWhat causes this gap? Why is this relationship so often dysfunctional?\u003c\/p\u003e\u003cp\u003eBy taking you on a journey through the structure and culture of law firms, as well as the different way lawyers and marketers think, this book will help you understand what makes both lawyers and their firms tick. Most importantly, it will give you the analytical framework to build more productive relationships with lawyers, so you can work together to create marketing and business development campaigns that deliver concrete results. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 98\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.23 x 8 x 5.25 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 10, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52040056078637,"sku":"9781925846560","price":28.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/T1VKeUsvcnhma1FkbEViUkVVdUxMUT09.webp?v=1777978226","url":"https:\/\/ishookbooks.com\/products\/the-marketers-guide-to-law-firms-how-to-build-bridges-between-fee-earners-and-fee-burners-in-your-firm-paperback","provider":"iShook Books","version":"1.0","type":"link"}