{"product_id":"the-mom-test-how-to-talk-to-customers-learn-if-your-business-is-a-good-idea-when-everyone-is-lying-to-you-paperback","title":"The Mom Test: How to talk to customers \u0026 learn if your business is a good idea when everyone is lying to you - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRob Fitzpatrick\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThey say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask \u003cstrong\u003eanyone \u003c\/strong\u003e if your business is a good idea. It's a bad question and \u003cstrong\u003eeveryone will lie to you at least a little \u003c\/strong\u003e. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and \u003cstrong\u003eit's worth doing right \u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eTalking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 138\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 10, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964691120429,"sku":"9781492180746","price":26.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-mom-test-how-to-talk-to-customers-learn-if-your-business-is-a-good-idea-when-everyone-is-lying-to-you-paperback-2057352.webp?v=1775476148","url":"https:\/\/ishookbooks.com\/products\/the-mom-test-how-to-talk-to-customers-learn-if-your-business-is-a-good-idea-when-everyone-is-lying-to-you-paperback","provider":"iShook Books","version":"1.0","type":"link"}