{"product_id":"the-rise-of-major-league-soccer-building-a-global-giant-hardcover","title":"The Rise of Major League Soccer: Building a Global Giant - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRick Burton\u003c\/b\u003e (Author), \u003cb\u003eNorm O'Reilly\u003c\/b\u003e (Author), \u003cb\u003eDon Garber\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMajor League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game's GOAT, Lionel Messi, could make MLS one of the world's biggest leagues and one, within the next five years, capable of keeping credible company with European leagues such as La Liga, Serie A, Ligue 1, and Bundesliga. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Rise of Major League Soccer: Building a Global Giant\u003c\/i\u003e, experienced sports business experts Rick Burton and Norm O'Reilly dig into the slow but sure growth of Major League Soccer in North America and the advent of major European teams like Manchester United, Real Madrid, Chelsea, FC Barcelona, Arsenal, Inter Milan, Bayern Munich, Liverpool, and others attracting huge fan bases in the United States. For soccer enthusiasts, sports business professionals, and anyone curious about the future of American sports, this book is an essential read that captures MLS's journey to becoming a global powerhouse. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRick Burton\u003c\/b\u003e is the David Falk Distinguished Professor of Sport Management at Syracuse University and the author of numerous books including \u003ci\u003eBusiness the NHL Way: Lessons from the Fastest Game on Ice (\u003c\/i\u003ewritten with Norm O'Reilly). He has also written for the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e, and SI.com. He lives in Skaneateles, New York. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNorm O'Reilly\u003c\/b\u003e is Dean of the College of Business at the University of New England and a professor of Sport Management. He has authored or co-authored twenty books. He is a regular columnist for \u003ci\u003eSports Business Journal\u003c\/i\u003e and has published more than 160 management journal articles. He lives in Cape Elizabeth, Maine.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.87 x 9.13 x 5.91 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 06, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964760490285,"sku":"9781493086719","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-rise-of-major-league-soccer-building-a-global-giant-hardcover-6398767.webp?v=1775472186","url":"https:\/\/ishookbooks.com\/products\/the-rise-of-major-league-soccer-building-a-global-giant-hardcover","provider":"iShook Books","version":"1.0","type":"link"}