{"product_id":"the-science-of-scaling-using-data-to-decide-when-and-how-fast-to-scale-revenue-hardcover","title":"The Science of Scaling: Using Data to Decide When-And How Fast-To Scale Revenue - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMark Roberge\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAre You Ready to Scale Sales? How Fast?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThese two questions are mission critical to the success of any startup, product launch, or market expansion. Yet, too often we rely on gut feel--or let irrelevant signals like a recent fundraise or comparisons to past unicorns--to drive our decisions.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Science of Scaling\u003c\/i\u003e offers a rigorous framework for founders, executives, and investors to calculate the answers using their company's actual performance data--not wishful thinking.\u003c\/p\u003e \u003cp\u003eDrawing on insights from hundreds of startups over the past 25 years, Mark Roberge--Founding CRO at HubSpot, Senior Lecturer at Harvard Business School, and Co-Founder of Stage 2 Capital--reveals the five most common reasons revenue acceleration efforts fail: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePremature focus on top-line revenue over consistent customer value creation\u003c\/li\u003e \u003cli\u003eInadequate, non-data-driven definitions of product-market fit\u003c\/li\u003e \u003cli\u003eMisunderstanding the GTM capabilities needed before hiring salespeople\u003c\/li\u003e \u003cli\u003eFront-loading sales hires instead of pacing hiring based on readiness\u003c\/li\u003e \u003cli\u003eConfusing temporary spikes with lasting competitive advantage\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a founder starting to scale, an investor guiding your portfolio, or a GM launching a new product, \u003ci\u003eThe Science of Scaling\u003c\/i\u003e is your operating manual.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDon't guess. Don't gamble. Scale scientifically.\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.11 x 9.2 x 6.38 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 03, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964775563565,"sku":"9781394319428","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-science-of-scaling-using-data-to-decide-when-and-how-fast-to-scale-revenue-hardcover-9627135.webp?v=1775471346","url":"https:\/\/ishookbooks.com\/products\/the-science-of-scaling-using-data-to-decide-when-and-how-fast-to-scale-revenue-hardcover","provider":"iShook Books","version":"1.0","type":"link"}